Achieve frizz-free looks with an easy-to-follow, 4-step system, best served cold.
MERRILLVILLE, Ind., Feb. 9, 2023 /PRNewswire/ -- Put frizz, humidity, and reversion on ice! As "The Textured Hair Care Authority," Mielle ? the fastest growing Black-founded and women-led beauty brand ? is launching its brand-new Avocado & Tamanu Anti-Frizz System for textured hair - the first curated, step-by-step collection from Mielle specially formulated to target frizz triggered by damage, dryness, and humidity. Also introducing the brand's proprietary Cold Application Technologytm, this versatile, easy-to-follow 4-step system features products that work in conjunction with one another ($12.99 each; a system bundle will be 30% off to celebrate the launch until Feb. 13) to achieve both curly and straight frizz-free styles. For intended results, it is recommended to use the entire collection as a system since the products build upon and enhance one another.
To start, cleanse, condition and seal with the Avocado & Tamanu Anti-Frizz Shampoo, Conditioner and Leave-In, and then style with the Curl Perfector for curly looks or Stay Straight Serum for straight styles. To up the cool factor, the Avocado & Tamanu Leave-In, Curl Perfector, and Stay Straight Serum feature Mielle's proprietary refrigerate-to-activate Cold Application Technologytm which naturally closes hair cuticles tightly in place to block out humidity. Borrowed from popular skin care trends, this cold science allows consumers, whether curly or straight, to say goodbye to frizz and hello to long-lasting smoothness.
For the longest time, the power of cool in hair care has been relegated to the cool rinse at the hair salon, or the cold shot button on your blow dryer ? an underestimated feature that helps to smooth down the hair cuticle to create maximum shine and help your style last longer. Now, Mielle's Avocado & Tamanu Leave-In, Curl Perfector, and Stay Straight Serum harness the power of cool in unique and innovative formulas that you refrigerate to activate.
"Finding new, innovative and effective ingredients for textured hair has always been a passion of mine," shares Monique Rodriguez, co-founder and CEO of Mielle Organics. "We have been researching the combination of avocado and tamanu for some time now, considering their incredible benefits for beauty use. With the launch of Mielle's brand-new Avocado & Tamanu Anti-Frizz System, we are not only bringing them to the forefront of hair care but also fusing avocado and tamanu with our proprietary refrigerate-to-activate Cold Application Technologytm. It's the perfect marriage of science and nature."
Key Ingredients:
For best results, use the entire collection as a system:
Usage Tip:
System Breakdown - $12.99 each
No Silicones, Parabens, Sulfates, Paraffins, Mineral Oil, DEA, Animal Testing.
Where to Buy:
$45 for the entire system (this special system bundle will be 30% off to celebrate the launch until Feb. 13)
https://mielleorganics.com/products/avocado-tamanu-anti-frizz-system
Plus:
Target, Walmart, Walgreens, CVS, Sally Beauty , H-E-B
For more information, please visit mielleorganics.com
Website is with Skimlinks
About Mielle Organics
Founded in 2014 by CEO Monique Rodriguez, Mielle is the fastest growing Black-founded and women-led global beauty brand. With a heavy emphasis on incorporating healthier ingredients as its "root to results," Mielle is known as "The Textured Hair Care Authority." Today, Mielle is a global and viral sensation, with orders in nearly 90 countries around the world. The brand's products can be found in more than 100,000 stores across the U.S. in retailers such as CVS, Rite Aid, Sally Beauty, Target, Ulta Beauty, Walgreens, and Walmart.
Contacts: Janice McCafferty
Jessica McCafferty
[email protected]
773-319-2581
SOURCE Mielle Organics