Edge computing market 2023-2027: A descriptive analysis of five forces model, market dynamics, and segmentation- Technavio

NEW YORK, Feb. 3, 2023 /PRNewswire/ -- According to Technavio, the global edge computing market size is estimated to grow by USD 9,928.42 million from 2022 to 2027. The market is estimated to grow at a CAGR of over 24.74% during the forecast period.  The report includes historic market data from 2017 to 2021. In 2017, the market was valued at USD 2454.66 million. North America will account for the largest share of the global market during the forecast period - For more Insights, Request a sample report

Global edge computing market - Five Forces
The global edge computing market is fragmented, and the five forces analysis covers? 

• Bargaining power of buyers 
• The threat of new entrants
• Threat of rivalry
• Bargaining power of suppliers
• Threat of substitutes
• Interpretation of porter's five models helps to strategize the business, for entire details ? buy the report!

Global edge computing market ? Customer Landscape

The report includes the market's adoption lifecycle, from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global edge computing market - Segmentation Assessment

Segment Overview
Technavio has segmented the market based on end-user (Industrial manufacturing, Telecom, Mobility, Government, and Others), and component (Hardware, Software, Services, and Edge-managed platforms). 

• The industrial manufacturing segment will account for a significant share of the global market during the forecast period. Some of the end-users in the industrial manufacturing segment are focusing on creating agreements with the vendors operating in the market in focus to incorporate edge computing in their operations. Therefore, such strategic alliances between vendors and end-users can influence the growth of the market in focus during the forecast period.

Geography Overview
By geography, the global edge computing market is segmented into North America, Europe, APAC, South America, and Middle East and Africa. The report provides actionable insights and estimates the contribution of all regions to the growth of the global edge computing market.

• North America is estimated to account for 42% of the growth of the global market during the forecast period. The edge computing market in North America is expected to witness considerable growth owing to the growing emphasis on improving efficiency in IT infrastructure within commercial and industrial environments and the increasing adoption of big data analytics and IoT by end-users. The US and Canada are two of the key markets for edge computing in North America. Enterprise customers in the US and Canada are keen on switching to edge computing, with many companies giving priority to switching from core-to-network edge systems in the next few years. Some of the vendors operating in the region are focusing on launching new edge computing platforms. These factors will drive the growth of the regional market during the forecast period. 

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Global edge computing market ? Market Dynamics
Key factor driving market growth

• The rising demand for decentralized computing to reduce latency in decision-making is notably driving the edge computing market growth. 
• The need for low latency in computing or decision-making tasks is increasing the demand for decentralized edge computing solutions. 
• Edge nodes are usually placed a single hop away from the device node, which can save considerable time in reducing the roundabout time between the device and the edge node. 
• Many vendors have started to provide edge computing solutions that can operate independently, without the need for full-time internet access.
• This allows users to reduce decision-making time in critical applications. This type of computing environment also leads to the removal of a single point of failure or choke point for internet traffic. These factors are driving the growth of the global edge computing market.

Leading trends influencing the market 

• The deployment of Industry 4.0 infrastructure is a key trend influencing the edge computing market growth. 
• Industry 4.0 refers to the use of connected automation systems and technologies, such as cyber-physical systems, IoT devices, cloud computing, and cognitive computing, which can enable large-scale automation in factories.
• The adoption of these technologies is expected to influence the demand for edge computing. Industry 4.0-based manufacturing operations and facilities require several IoT sensors, actuators, and communication tools, which constantly generate data.
• Edge computing plays an important role in the analysis and implementation of this data in the immediate manufacturing environment in real-time.
• Hence, the demand for edge computing is expected to grow with the adoption of Industry 4.0 practices. These factors will support the growth of the market during the forecast period.

Major challenges hindering the market growth

• Competition from low-cost centralized and general-purpose computing infrastructure may impede the edge computing market growth. 
• Centralized computing infrastructure includes cloud data centers, supercomputing facilities, and centralized data centers used by organizations to support their global operations. These facilities can be transformed to provide computing or processing capabilities as a service to anywhere in the world virtually.
• Many public/private cloud server operators offer low-cost computing and storage services on a pay-as-you-go basis, which poses a threat to the global edge computing market.
• Moreover, setting up edge computing infrastructure may require additional capital spending, network infrastructure, and skilled labor for maintenance and operation. 
• Furthermore, some vendors provide software-based edge computing solutions. These factors will impede the growth of the market during the forecast period.

Drivers, trends, and challenges have an impact on market dynamics, which can impact businesses. Find more insights in a sample report!

What are the key data covered in this edge computing market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the edge computing market between 2023 and 2027
• Precise estimation of the size of the edge computing market size and its contribution to the market in focus on the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the edge computing market industry across North America, Europe, APAC, South America, and Middle East and Africa
• A thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of edge computing market vendors

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Table of contents

1 Executive Summary

• 1.1 Market overview
• Exhibit 01: Executive Summary ? Chart on Market Overview
• Exhibit 02: Executive Summary ? Data Table on Market Overview
• Exhibit 03: Executive Summary ? Chart on Global Market Characteristics
• Exhibit 04: Executive Summary ? Chart on Market by Geography
• Exhibit 05: Executive Summary ? Chart on Market Segmentation by End-user
• Exhibit 06: Executive Summary ? Chart on Market Segmentation by Component
• Exhibit 07: Executive Summary ? Chart on Incremental Growth
• Exhibit 08: Executive Summary ? Data Table on Incremental Growth
• Exhibit 09: Executive Summary ? Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global edge computing market 2017 - 2021 
• Exhibit 18: Historic Market Size ? Data Table on Global edge computing market 2017 - 2021 ($ million)

• 4.2 End-user Segment Analysis 2017 - 2021 
• Exhibit 19: Historic Market Size ? End-user Segment 2017 - 2021 ($ million)

• 4.3 Component Segment Analysis 2017 - 2021 
• Exhibit 20: Historic Market Size ? Component Segment 2017 - 2021 ($ million)

• 4.4 Geography Segment Analysis 2017 - 2021 
• Exhibit 21: Historic Market Size ? Geography Segment 2017 - 2021 ($ million)

• 4.5 Country Segment Analysis 2017 - 2021 
• Exhibit 22: Historic Market Size ? Country Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary
• Exhibit 23: Five forces analysis - Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers ? Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers ? Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants ? Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes ? Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry
• Exhibit 28: Threat of rivalry ? Impact of key factors in 2022 and 2027

• 5.7 Market condition
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by End-user

• 6.1 Market segments
• Exhibit 30: Chart on End-user - Market share 2022-2027 (%)
• Exhibit 31: Data Table on End-user - Market share 2022-2027 (%)

• 6.2 Comparison by End-user 
• Exhibit 32: Chart on Comparison by End-user
• Exhibit 33: Data Table on Comparison by End-user

• 6.3 Industrial manufacturing - Market size and forecast 2022-2027 
• Exhibit 34: Chart on Industrial manufacturing - Market size and forecast 2022-2027 ($ million)
• Exhibit 35: Data Table on Industrial manufacturing - Market size and forecast 2022-2027 ($ million)
• Exhibit 36: Chart on Industrial manufacturing - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Industrial manufacturing - Year-over-year growth 2022-2027 (%)

• 6.4 Telecom - Market size and forecast 2022-2027 
• Exhibit 38: Chart on Telecom - Market size and forecast 2022-2027 ($ million)
• Exhibit 39: Data Table on Telecom - Market size and forecast 2022-2027 ($ million)
• Exhibit 40: Chart on Telecom - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Telecom - Year-over-year growth 2022-2027 (%)

• 6.5 Mobility - Market size and forecast 2022-2027 
• Exhibit 42: Chart on Mobility - Market size and forecast 2022-2027 ($ million)
• Exhibit 43: Data Table on Mobility - Market size and forecast 2022-2027 ($ million)
• Exhibit 44: Chart on Mobility - Year-over-year growth 2022-2027 (%)
• Exhibit 45: Data Table on Mobility - Year-over-year growth 2022-2027 (%)

• 6.6 Government - Market size and forecast 2022-2027 
• Exhibit 46: Chart on Government - Market size and forecast 2022-2027 ($ million)
• Exhibit 47: Data Table on Government - Market size and forecast 2022-2027 ($ million)
• Exhibit 48: Chart on Government - Year-over-year growth 2022-2027 (%)
• Exhibit 49: Data Table on Government - Year-over-year growth 2022-2027 (%)

• 6.7 Others - Market size and forecast 2022-2027 
• Exhibit 50: Chart on Others - Market size and forecast 2022-2027 ($ million)
• Exhibit 51: Data Table on Others - Market size and forecast 2022-2027 ($ million)
• Exhibit 52: Chart on Others - Year-over-year growth 2022-2027 (%)
• Exhibit 53: Data Table on Others - Year-over-year growth 2022-2027 (%)

• 6.8 Market opportunity by End-user 
• Exhibit 54: Market opportunity by End-user ($ million)

7 Market Segmentation by Component

• 7.1 Market segments
• Exhibit 55: Chart on Component - Market share 2022-2027 (%)
• Exhibit 56: Data Table on Component - Market share 2022-2027 (%)

• 7.2 Comparison by Component 
• Exhibit 57: Chart on Comparison by Component
• Exhibit 58: Data Table on Comparison by Component

• 7.3 Hardware - Market size and forecast 2022-2027 
• Exhibit 59: Chart on Hardware - Market size and forecast 2022-2027 ($ million)
• Exhibit 60: Data Table on Hardware - Market size and forecast 2022-2027 ($ million)
• Exhibit 61: Chart on Hardware - Year-over-year growth 2022-2027 (%)
• Exhibit 62: Data Table on Hardware - Year-over-year growth 2022-2027 (%)

• 7.4 Software - Market size and forecast 2022-2027 
• Exhibit 63: Chart on Software - Market size and forecast 2022-2027 ($ million)
• Exhibit 64: Data Table on Software - Market size and forecast 2022-2027 ($ million)
• Exhibit 65: Chart on Software - Year-over-year growth 2022-2027 (%)
• Exhibit 66: Data Table on Software - Year-over-year growth 2022-2027 (%)

• 7.5 Services - Market size and forecast 2022-2027 
• Exhibit 67: Chart on Services - Market size and forecast 2022-2027 ($ million)
• Exhibit 68: Data Table on Services - Market size and forecast 2022-2027 ($ million)
• Exhibit 69: Chart on Services - Year-over-year growth 2022-2027 (%)
• Exhibit 70: Data Table on Services - Year-over-year growth 2022-2027 (%)

• 7.6 Edge-managed platforms - Market size and forecast 2022-2027 
• Exhibit 71: Chart on Edge-managed platforms - Market size and forecast 2022-2027 ($ million)
• Exhibit 72: Data Table on Edge-managed platforms - Market size and forecast 2022-2027 ($ million)
• Exhibit 73: Chart on Edge-managed platforms - Year-over-year growth 2022-2027 (%)
• Exhibit 74: Data Table on Edge-managed platforms - Year-over-year growth 2022-2027 (%)

• 7.7 Market opportunity by Component 
• Exhibit 75: Market opportunity by Component ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 76: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 77: Chart on Market share by geography 2022-2027 (%)
• Exhibit 78: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 79: Chart on Geographic comparison
• Exhibit 80: Data Table on Geographic comparison

• 9.3 North America - Market size and forecast 2022-2027 
• Exhibit 81: Chart on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 82: Data Table on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 83: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 84: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 9.4 Europe - Market size and forecast 2022-2027 
• Exhibit 85: Chart on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 86: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 87: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 88: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 9.5 APAC - Market size and forecast 2022-2027 
• Exhibit 89: Chart on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 90: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 91: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 92: Data Table on APAC - Year-over-year growth 2022-2027 (%)

• 9.6 South America - Market size and forecast 2022-2027 
• Exhibit 93: Chart on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 94: Data Table on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 95: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 96: Data Table on South America - Year-over-year growth 2022-2027 (%)

• 9.7 Middle East and Africa - Market size and forecast 2022-2027 
• Exhibit 97: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 98: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 99: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 100: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

• 9.8 US - Market size and forecast 2022-2027 
• Exhibit 101: Chart on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 102: Data Table on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 103: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 104: Data Table on US - Year-over-year growth 2022-2027 (%)

• 9.9 China - Market size and forecast 2022-2027 
• Exhibit 105: Chart on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 106: Data Table on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 107: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 108: Data Table on China - Year-over-year growth 2022-2027 (%)

• 9.10 Germany - Market size and forecast 2022-2027 
• Exhibit 109: Chart on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 110: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 111: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 112: Data Table on Germany - Year-over-year growth 2022-2027 (%)

• 9.11 UK - Market size and forecast 2022-2027 
• Exhibit 113: Chart on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 114: Data Table on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 115: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibit 116: Data Table on UK - Year-over-year growth 2022-2027 (%)

• 9.12 Japan - Market size and forecast 2022-2027 
• Exhibit 117: Chart on Japan - Market size and forecast 2022-2027 ($ million)
• Exhibit 118: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
• Exhibit 119: Chart on Japan - Year-over-year growth 2022-2027 (%)
• Exhibit 120: Data Table on Japan - Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 121: Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges 
• Exhibit 122: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview

• 11.2 Vendor landscape
• Exhibit 123: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption
• Exhibit 124: Overview on factors of disruption

• 11.4 Industry risks
• Exhibit 125: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered
• Exhibit 126: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 127: Matrix on vendor position and classification

• 12.3 Alphabet Inc.
• Exhibit 128: Alphabet Inc. - Overview
• Exhibit 129: Alphabet Inc. - Business segments
• Exhibit 130: Alphabet Inc. - Key news
• Exhibit 131: Alphabet Inc. - Key offerings
• Exhibit 132: Alphabet Inc. - Segment focus

• 12.4 Amazon.com Inc.
• Exhibit 133: Amazon.com Inc. - Overview
• Exhibit 134: Amazon.com Inc. - Business segments
• Exhibit 135: Amazon.com Inc. - Key news
• Exhibit 136: Amazon.com Inc. - Key offerings
• Exhibit 137: Amazon.com Inc. - Segment focus

• 12.5 Arrow Electronics Inc. 
• Exhibit 138: Arrow Electronics Inc. - Overview
• Exhibit 139: Arrow Electronics Inc. - Business segments
• Exhibit 140: Arrow Electronics Inc. - Key offerings
• Exhibit 141: Arrow Electronics Inc. - Segment focus

• 12.6 Capgemini Service SAS 
• Exhibit 142: Capgemini Service SAS - Overview
• Exhibit 143: Capgemini Service SAS - Business segments
• Exhibit 144: Capgemini Service SAS - Key news
• Exhibit 145: Capgemini Service SAS - Key offerings
• Exhibit 146: Capgemini Service SAS - Segment focus

• 12.7 Cisco Systems Inc.
• Exhibit 147: Cisco Systems Inc. - Overview
• Exhibit 148: Cisco Systems Inc. - Business segments
• Exhibit 149: Cisco Systems Inc. - Key news
• Exhibit 150: Cisco Systems Inc. - Key offerings
• Exhibit 151: Cisco Systems Inc. - Segment focus

• 12.8 ClearBlade Inc.
• Exhibit 152: ClearBlade Inc. - Overview
• Exhibit 153: ClearBlade Inc. - Product / Service
• Exhibit 154: ClearBlade Inc. - Key news
• Exhibit 155: ClearBlade Inc. - Key offerings

• 12.9 Dell Technologies Inc. 
• Exhibit 156: Dell Technologies Inc. - Overview
• Exhibit 157: Dell Technologies Inc. - Business segments
• Exhibit 158: Dell Technologies Inc. - Key news
• Exhibit 159: Dell Technologies Inc. - Key offerings
• Exhibit 160: Dell Technologies Inc. - Segment focus

• 12.10 EdgeConneX Inc.
• Exhibit 161: EdgeConneX Inc. - Overview
• Exhibit 162: EdgeConneX Inc. - Product / Service
• Exhibit 163: EdgeConneX Inc. - Key offerings

• 12.11 General Electric Co.
• Exhibit 164: General Electric Co. - Overview
• Exhibit 165: General Electric Co. - Business segments
• Exhibit 166: General Electric Co. - Key news
• Exhibit 167: General Electric Co. - Key offerings
• Exhibit 168: General Electric Co. - Segment focus

• 12.12 Hewlett Packard Enterprise Co. 
• Exhibit 169: Hewlett Packard Enterprise Co. - Overview
• Exhibit 170: Hewlett Packard Enterprise Co. - Business segments
• Exhibit 171: Hewlett Packard Enterprise Co. - Key news
• Exhibit 172: Hewlett Packard Enterprise Co. - Key offerings
• Exhibit 173: Hewlett Packard Enterprise Co. - Segment focus

• 12.13 Huawei Technologies Co. Ltd. 
• Exhibit 174: Huawei Technologies Co. Ltd. - Overview
• Exhibit 175: Huawei Technologies Co. Ltd. - Business segments
• Exhibit 176: Huawei Technologies Co. Ltd. - Key news
• Exhibit 177: Huawei Technologies Co. Ltd. - Key offerings
• Exhibit 178: Huawei Technologies Co. Ltd. - Segment focus

• 12.14 Intel Corp.
• Exhibit 179: Intel Corp. - Overview
• Exhibit 180: Intel Corp. - Business segments
• Exhibit 181: Intel Corp. - Key news
• Exhibit 182: Intel Corp. - Key offerings
• Exhibit 183: Intel Corp. - Segment focus

• 12.15 International Business Machines Corp. 
• Exhibit 184: International Business Machines Corp. - Overview
• Exhibit 185: International Business Machines Corp. - Business segments
• Exhibit 186: International Business Machines Corp. - Key news
• Exhibit 187: International Business Machines Corp. - Key offerings
• Exhibit 188: International Business Machines Corp. - Segment focus

• 12.16 Microsoft Corp.
• Exhibit 189: Microsoft Corp. - Overview
• Exhibit 190: Microsoft Corp. - Business segments
• Exhibit 191: Microsoft Corp. - Key news
• Exhibit 192: Microsoft Corp. - Key offerings
• Exhibit 193: Microsoft Corp. - Segment focus

• 12.17 Telefonaktiebolaget LM Ericsson 
• Exhibit 194: Telefonaktiebolaget LM Ericsson - Overview
• Exhibit 195: Telefonaktiebolaget LM Ericsson - Business segments
• Exhibit 196: Telefonaktiebolaget LM Ericsson - Key news
• Exhibit 197: Telefonaktiebolaget LM Ericsson - Key offerings
• Exhibit 198: Telefonaktiebolaget LM Ericsson - Segment focus

13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist 
• Exhibit 199: Inclusions checklist
• Exhibit 200: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 201: Currency conversion rates for US$

• 13.4 Research methodology
• Exhibit 202: Research methodology
• Exhibit 203: Validation techniques employed for market sizing
• Exhibit 204: Information sources

• 13.5 List of abbreviations 
• Exhibit 205: List of abbreviations

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Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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