Reform RX Names Celebrity Trainer Andrea Speir as Head of Content

Reform RX, the connected fitness equipment company that created the first commercial grade, digitally connected Pilates reformer, has announced celebrity trainer Andrea Speir as the company's Head of Content. In the new role, Speir will oversee strategy for the Reform RX digital subscription platform to produce a wide variety of premium content to meet the diverse fitness and wellness goals of members across the community.

Speir has more than 18 years of experience in the Pilates industry as an instructor, studio owner, content creator and celebrity trainer with an impressive roster of high-profile clients. She has appeared as a fitness expert on a variety of television networks and programs including ABC News and "The Doctors," and has been featured in magazines including Shape, SELF and Women's Health, who named her one of the top five fitness stars in the country.

"When we created Reform RX, our vision was to build not only a next generation Pilates reformer, but also a community to whom we could offer creative and innovative content," said Reform RX Co-Founder and CEO Yvette McGaffin. "We listen to our members about the sort of content they'd like to see; with Andrea's industry leadership, wealth of knowledge and deep-seated passion for Pilates, we will provide our members with diverse content that will set a new standard for connected fitness companies everywhere."

As Head of Content, Speir will use her background and experience to develop industry-leading workouts and programs, expand Reform RX's ever-growing content library and diversify the platform's talent roster with top fitness industry leaders, changing the Pilates landscape forever.

"I've waited my entire Pilates career to see someone elevate this incredible method the way Reform RX has," said Speir. "Connected fitness is as much about connecting with our bodies as it is about connecting with each other and embarking on an amazing journey as a community. I look forward to working with the RX community to develop the industry's most innovative content for the world's most innovative reformer."

Reform RX's cutting-edge content is available to members in the app for a $39/month subscription, which includes up to eight profiles, unlimited training sessions with expert instructors, a comprehensive selection of workouts, classes across multiple levels and focus areas, and more.

Reform RX retails at $4,995 and is available at reformrx.com.

About Reform RX
Reform RX is a connected fitness equipment company that created the first commercial grade, digitally connected Pilates reformer to launch in the U.S. market, bringing the boutique studio experience into both the home and commercial settings. With a robust and industry-leading team of instructor talent, the Reform RX reformer features a library of 100+ on-demand and live classes. Its best-in-class technology tracks user movements to the thousandth of a second, providing the user with real-time feedback and post-workout analysis.

Reform RX owns and operates a showroom location in Newport Beach, California, which also serves as a secondary filming location to its filming studio located in Belfast, U.K.

For more information, please visit reformrx.com and connect with Reform RX on Facebook and Instagram @ReformRX.