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American Cleaning Institute Statement: Misinformation Campaign on Valuable Chemistry Used in Detergent Products

The American Cleaning Institute (ACI), the trade association for the U.S. cleaning product supply chain, issued the following statement in response to a petition from non-governmental organizations calling for the Environmental Protection Agency (EPA) to limit the use of polyvinyl alcohol film (also known as PVA or PVOH film) in laundry packets and automatic dishwasher detergent tablets:

BACKGROUND: Liquid detergent packets were introduced globally in the early 2000s and are now used safely and effectively in millions of households every single day. They have grown in popularity because they provide a convenient way to deliver the correct dose of detergent for maximum cleaning efficiency, as well as enable more sustainable innovation. Detergent packets contain highly concentrated cleaning formulas encased in a water-soluble film which is made of PVA/PVOH.

The design innovations in this format allows for more concentrated formulas to deliver effective cleaning power. The form also uses significantly less water than traditional detergent formats, allowing for less CO2 emission from shipping activities because of the products' reduced weight and packaging, and they are very effective in washing clothing in cold water temperatures.

Disappointing Misinformation Campaign

Because this chemistry has enabled these innovative laundry and automatic dishwashing product formats, it is extremely disappointing to learn about the misinformation that is being spread about PVA/PVOH.

We believe this recent effort by NGOs to petition the EPA is part of an ongoing marketing campaign funded by a company with an interest in preventing other companies from using this technology. This marketing campaign, which aims to discredit PVOH and the companies that use it, ignores decades of science and research demonstrating the biodegradability of this chemistry.

The publication that these interest groups are relying upon to attack their competition's products presents a flawed model based on theoretical assumptions and uses flawed data in that model. According to an ACI analysis of research cited by the NGOs, the paper in question:

For further ACI resources on PVA/PVOH film technologies, please visit:

Publication Summary:

Biodegradability of Polyvinyl Alcohol Based Film Used for Liquid Detergent Capsule:

Water soluble polymer biodegradation evaluation using standard and experimental methods

The American Cleaning Institute® (ACI ? www.cleaninginstitute.org) is the Home of the U.S. Cleaning Products Industry® and represents the $60 billion U.S. cleaning product supply chain. ACI members include the manufacturers and formulators of soaps, detergents, and general cleaning products used in household, commercial, industrial and institutional settings; companies that supply ingredients and finished packaging for these products; and chemical distributors. ACI serves the growth and innovation of the U.S. cleaning products industry by advancing the health and quality of life of people and protecting our planet. ACI achieves this through a continuous commitment to sound science and being a credible voice for the cleaning products industry.


- Tark J. (2020). Liquid Laundry Packets Post-Implementation Period Report Through 2019.

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News published on 15 november 2022 at 09:45 and distributed by: