Upper Deck Launches Third-Annual ?My MVP' Contest To Find The Most Passionate Fan From All 32 NHL® Teams

Upper Deck, the worldwide leader in entertainment and sports collectibles, today launched its third-annual ?My MVP' contest to find the most passionate National Hockey League (NHL) fans. For the first time, Upper Deck will identify an MVP for every team in the league.

"An MVP can be the person who hypes up the crowd with a crazy dance on the big screen or a mega collector of team memorabilia and cards," said Paul Nguyen, Upper Deck's Senior Marketing Manager. "Our mission at Upper Deck has always been to create experiences that bring fans closer to their favorite sport; My MVP is just one of the ways we encourage those connections. This year, we're thrilled to highlight extraordinary fans from every single NHL® team."

Nominees should demonstrate a positive impact on their team's fan community and culture. An Upper Deck panel of judges will choose up to five nominees per team to compete in a Twitter vote. All first-place winners of round one, crowned "Team MVP," will then compete in a final round of voting. From there, the judges will select one grand prize winner from the resulting top three finalists. The Ultimate MVP winner will receive a prize package totaling an estimated U.S.D.$3,000, including two 2023 Stanley Cup® Playoff tickets, travel and accommodations, and an official Upper Deck MVP trading card.

Fans can nominate themselves by logging onto Upper Deck's nomination page, submitting his/her/their contact information, and a brief description explaining how they shine in their team's community.

"We are thrilled to continue working with Upper Deck on the My MVP contest," said David McCarthy, Group Vice President of Consumer Products Licensing at the NHL. "We love seeing fans' passion for their teams and learning about their unique stories."

The ?My MVP' 2022 contest timeline is as follows:

• October 17 - November 7: Submit MVP nominations
• November 18 - 29: Voting for Team MVPs
• November 30: Team MVPs announced on Twitter
• December 2 - 12: Voting for the Ultimate MVP finalists on Twitter
• December 14: Ultimate MVP winner announced on Twitter

Please see UpperDeck.com/MyMVP for the 2022 NHL® My MVP Program Contest Official Rules.

About Upper Deck

Upper Deck is a global entertainment company creating trading cards, memorabilia, collectibles, games and online platforms that deliver the experiences collectors crave. Upper Deck has set the unmatched industry standard for quality, authenticity, and innovation and continues to bring generations of fans closer to their favorites with unique and authenticated sports and entertainment product offerings, as well as digital marketplaces like ePack and Collect Forever. The company's team of collectors pride themselves on creating collectibles that produce invaluable experiences for sports and entertainment's most dedicated and loyal fans, with a goal to deliver excellence to the community across the most coveted properties as a means to develop memorable moments for collectors of all kinds.

Find more information at www.upperdeckstore.com, www.UpperDeckBlog.com or follow us on Facebook (UpperDeck), Instagram (UpperDeckSports), Twitter (@UpperDeckSports), and YouTube (UDvids).

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