Craft Beer Market in Europe -- 6.20% YOY growth achieved in 2021
NEW YORK, Aug. 18, 2022 /PRNewswire/ -- The craft beer market in Europe is expected to observe an incremental growth of 666.34 million liters between 2020 and 2025. The market witnessed a YOY growth of 6.20% in 2021 and the growth momentum is expected to accelerate at a CAGR of 6% during the forecast period. According to the report, the Rest of Europe (ROE) segment has the largest share of the market. The segment includes France, Italy, and other European countries. The increasing number of breweries, rising number of departmental stores selling do-it-yourself (DIY) homebrew kits, and growing number of beer tasting workshops in countries such as France are creating several opportunities for market players. Understand the scope of the full report by Downloading a Sample PDF Report Here
The craft beer market in Europe is fragmented due to the presence of many local and international players. The vendors operating in the market are focused on launching new and innovative products. They are also expanding their market share through partnerships and mergers and acquisitions. With constant innovations and the emergence of new breweries, the market is expected to witness high competition during the forecast period.
Technavio identifies Anheuser Busch InBev SA/NV, Asahi Group Holdings Ltd., BrewDog Plc, Buxton Brewery Co. Ltd., Cloudwater Brew Co., Diageo Plc, Duvel Moortgat NV, Heineken NV, Stone Brewing Co., and The Boston Beer Co. Inc. as dominant players in the market. Although the growing number of microbreweries and craft breweries, product launches, and growing demand for craft beer among millennials will offer immense growth opportunities, stringent regulations and heavy taxation, growing competition from other alcoholic beverages, and campaigns against alcohol consumption in Europe will challenge the growth of the market participants. To make the most of the opportunities, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The craft beer market in Europe is segmented as below:
Product
IPA-based Craft Beer
Seasonal-based Craft Beer
Pale Ale-based Craft Beer
Amber Ale-based Craft Beer
Others
The demand for Indian Pale Ale (IPA)-based craft beer has remained significant in the market. The distinct flavor of IPA is one of the key factors for the growing popularity of this variety of beer. In addition, the rising focus on innovating and experimenting with IPA-based craft beer by most breweries is expected to have a positive impact on the growth of the segment during the forecast period.
Distribution Channel
Off-trade
On-trade
The off-trade distribution channel accounted for maximum sales of craft beer in Europe in 2021. The segment is driven by the cost advantages of off-trade distribution channels. They eliminate additional costs associated with seating. Besides, the proliferation of supermarkets and hypermarkets that offer various brands of craft beer will have an accelerating effect on the growth of the segment.
Geography
Germany
UK
Poland
Russian Federation
Rest of Europe (ROE)
The ROE segment will emerge as the key growth region, occupying 65% of the overall market share. The introduction of unique craft beer varieties in countries such as Italy is driving the growth of the segment. Besides, countries such as Germany, the UK, and Poland are expected to emerge as major markets for craft beer in Europe during the forecast period.
Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources. Our craft beer market in Europe report covers the following areas:
Craft Beer Market in Europe 2021-2025: Vendor Analysis
We provide a detailed analysis of around 25 vendors operating in the craft beer market in Europe, including some of the dominant vendors. Backed with competitive intelligence and benchmarking, our research report on the craft beer market in Europe is designed to provide entry support, customer profile, and M&As as well as go-to-market strategy support.
Craft Beer Market in Europe 2021-2025: Key Highlights
CAGR of the market during the forecast period 2021-2025
Detailed information on factors that will assist craft beer market growth during the next five years
Estimation of the craft beer market size and its contribution to the parent market
Predictions on upcoming trends and changes in consumer behavior
The growth of the craft beer market in Europe
Analysis of the market's competitive landscape and detailed information on vendors
Comprehensive details of factors that will challenge the growth of craft beer market vendors
Germany, UK, Poland, Russian Federation, Rest of Europe, Germany, UK, Poland, Russian Federation, and Rest of Europe
Performing market contribution
Rest of Europe at 65%
Key consumer countries
Germany, UK, Poland, and Russian Federation
Competitive landscape
Leading companies, competitive strategies, consumer engagement scope
Companies profiled
Anheuser Busch InBev SA/NV, Asahi Group Holdings Ltd., BrewDog Plc, Buxton Brewery Co. Ltd., Cloudwater Brew Co., Diageo Plc, Duvel Moortgat NV, Heineken NV, Stone Brewing Co., and The Boston Beer Co. Inc.
Market Dynamics
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and future consumer dynamics, and market condition analysis for the forecast period.
Customization purview
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.
Table Of Contents :
1 Executive Summary
2 Market Landscape
2.1 Market ecosystem
Exhibit 01: Parent market
Exhibit 02: Market characteristics
2.2 Value chain analysis
Exhibit 03: Value chain analysis for brewers
3 Market Sizing
3.1 Market definition
Exhibit 04: Offerings of vendors included in the market definition
3.2 Market segment analysis
Exhibit 05: Market segments
3.3 Market size 2020
3.4 Market outlook: Forecast for 2020 - 2025
Exhibit 06: Europe - Market size and forecast 2020 - 2025 (million L)
Exhibit 07: Europe market: Year-over-year growth 2020 - 2025 (%)
3.5 Impact of COVID-19 on consumer staples industry
4 Five Forces Analysis
4.1 Five forces summary
Exhibit 08: Five forces analysis 2020 & 2025
4.2 Bargaining power of buyers
Exhibit 09: Bargaining power of buyers
4.3 Bargaining power of suppliers
Exhibit 10: Bargaining power of suppliers
4.4 Threat of new entrants
Exhibit 11: Threat of new entrants
4.5 Threat of substitutes
Exhibit 12: Threat of substitutes
4.6 Threat of rivalry
Exhibit 13: Threat of rivalry
4.7 Market condition
Exhibit 14: Market condition - Five forces 2020
5 Market Segmentation by Product
5.1 Market segments
Exhibit 15: Product - Market share 2020-2025 (%)
5.2 Comparison by Product
Exhibit 16: Comparison by Product
5.3 IPA-based craft beer - Market size and forecast 2020-2025
Exhibit 75: Cloudwater Brew Co. - Product and service
Exhibit 76: Cloudwater Brew Co. - Key offerings
11.8 Diageo Plc
Exhibit 77: Diageo Plc - Overview
Exhibit 78: Diageo Plc - Business segments
Exhibit 79: Diageo Plc ? Key news
Exhibit 80: Diageo Plc - Key offerings
Exhibit 81: Diageo Plc - Segment focus
11.9 Duvel Moortgat NV
Exhibit 82: Duvel Moortgat NV - Overview
Exhibit 83: Duvel Moortgat NV - Product and service
Exhibit 84: Duvel Moortgat NV - Key offerings
11.10 Heineken NV
Exhibit 85: Heineken NV - Overview
Exhibit 86: Heineken NV - Business segments
Exhibit 87: Heineken NV ? Key news
Exhibit 88: Heineken NV - Key offerings
Exhibit 89: Heineken NV - Segment focus
11.11 Stone Brewing Co.
Exhibit 90: Stone Brewing Co. - Overview
Exhibit 91: Stone Brewing Co. - Product and service
Exhibit 92: Stone Brewing Co. ? Key news
Exhibit 93: Stone Brewing Co. - Key offerings
11.12 The Boston Beer Co. Inc.
Exhibit 94: The Boston Beer Co. Inc. - Overview
Exhibit 95: The Boston Beer Co. Inc. - Business segments
Exhibit 96: The Boston Beer Co. Inc. - Key offerings
12 Appendix
12.1 Scope of the report
12.2 Currency conversion rates for US$
Exhibit 97: Currency conversion rates for US$
12.3 Research methodology
Exhibit 98: Research Methodology
Exhibit 99: Validation techniques employed for market sizing
Exhibit 100: Information sources
12.4 List of abbreviations
Exhibit 101: List of abbreviations
About Us
Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
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