Modernize Home Services, a leading provider of marketing services for home improvement contractors, has released its 2022 Homeowner Sentiment Report results. In this recent survey of over 23,000 homeowners considering home improvement projects, Modernize notes significant stress and deep concerns regarding the rising costs of goods and services.
AUSTIN, Texas, Aug. 11, 2022 /PRNewswire/ -- This summer, Modernize Home Services released its annual Homeowner Sentiment Report findings, resulting from a recent survey of more than 23,000 homeowners. Respondents shared their thoughts on preparing for home improvement projects, budgeting, pain points, and more. The 2022 Homeowner Sentiment Report includes a special set of questions regarding homeowner stressors, such as surging prices, a potential recession, supply chain backlogs, and political unrest. The results indicate that 86% of homeowners consider at least one of these factors to be the cause of their stress. Modernize strives to understand how homeowners and their home improvement decisions are being impacted by recent events.
Each year, Modernize conducts an extensive survey of homeowners to provide insight into what drives them to start home improvement projects. These results offer homeowners an insight into how they compare to others considering home improvements and help contractors better understand their customers to best support them. The results are compiled and compared by trade and weighed against previous surveys.
Important Homeowner Insights
Homeowner Stress Levels Special Report
The Modernize team recently hosted a webinar on Friday, July 29 reviewing the survey results. The webinar included participation and expert insight from Cassie Morien, director of strategy and homeowner insights analyst for Modernize; Megan Wolfe, director of client strategy & development for Modernize; Bobby Vickers, chief marketing officer for Brennan Enterprises; and Briana Hetherington, a business consultant for Bath Pros of NJ. Industry experts advised how contractors can implement strategies for connecting with customers and mitigating their stressors in the face of inflation and other taxing current events. An exclusive eBook is also available and free to access.
Morien is available to discuss the survey results in detail.
About Modernize Home Services
For more than 17 years, Modernize Home Services has been a leader in the home improvement and services industry, connecting homeowners with contractors and other home services professionals. Modernize operates in more than 15 high-value, high-consideration home segments, including new and replacement windows, solar installation, roofing, heating and air conditioning, siding, bathrooms and kitchens, new and replacement gutters, home security, and others. The business brings a network of more than 1,000 contractors and professionals across all segments, offering broad geographical coverage and choice for homeowners.
Modernize Home Services is owned and operated by QuinStreet, Inc. (Nasdaq: QNST), a leader in providing performance marketplace technologies and services to the financial services and home services industries. QuinStreet is a pioneer in delivering online marketplace solutions to match searchers with brands in digital media. The company is committed to providing consumers with the information and tools they need to research, find and select the products and brands that meet their needs. Modernize.com is a member of QuinStreet's expert research and publishing division.
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Media Contact
Jacqueline Leppla
Senior Director of Brand Marketing
QuinStreet, Inc
Direct +1 650 578-7609
Cell +1 775 842 9048
Email: [email protected]
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SOURCE Modernize.com
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