Le Lézard
Subject: Proxy/Proxy Vote

Glass Lewis Joins ISS in Recommending Rocky Mountain Chocolate Factory Stockholders Vote FOR AB Value-Radoff Group's Highly Qualified Nominee


AB Value Management LLC and Bradley L. Radoff (together with their affiliates, the "AB Value-Radoff Group" or "we"), who own approximately 17.6% of the outstanding shares of Rocky Mountain Chocolate Factory, Inc. (NASDAQ: RMCF) ("Rocky Mountain" or the "Company"), today announced that Glass, Lewis & Co., LLC ("Glass Lewis"), a leading independent proxy advisory firm, has recommended the Company's stockholders vote on the BLUE proxy card to elect the AB Value-Radoff Group's independent nominee. The recommendation from Glass Lewis follows Institutional Shareholder Services Inc. ("ISS") recently recommending stockholders vote for change on the BLUE proxy card.

In its full report, Glass Lewis affirmed the AB Value-Radoff Group's case for boardroom change at Rocky Mountain:1

With respect to the AB Value-Radoff Group's nominee and proposed mutually agreed upon director candidate, Glass Lewis noted:

The AB Value-Radoff Group commented:

"We are very pleased that Glass Lewis has joined ISS in recommending stockholders vote on the BLUE proxy card for our highly qualified nominee. We agree that it is in the best interest of stockholders for a new female director with independent perspectives and additive experience in corporate leadership, franchising and the broader food industry to join Rocky Mountain's Board at this critical juncture. We do not believe Brett Seabert should continue serving as a director of the Company given his lack of relevant experience, track record of overseeing significant value destruction and ties to the failed founder-led era.

Although Rocky Mountain seems intent on stonewalling negotiations, we want stockholders to know that we will continue our efforts to reach a good faith settlement with the Company. Adding a highly qualified female director to the Board ? as Glass Lewis notes ? would help Rocky Mountain execute a turnaround plan to improve the Company's abysmal corporate governance and persistent financial underperformance."

VOTE THE BLUE PROXY CARD TODAY!

_________________
1
Permission to quote Glass Lewis was neither sought nor obtained.



News published on and distributed by: