Le Lézard
Subjects: PDT, HSP, ASI, BLK, NTA, DEI

Luster's Pink Launches Comfort Oil Scalp Serum and Unveils New Look for its Classic Pink Lotion and Glosser


CHICAGO, Aug. 10, 2022 /PRNewswire/ -- Luster Products, the leading manufacturer of premium personal care products providing daily maintenance and styling solutions for all hair types and textures for the last 65 years, has expanded its Luster's Pink product range with the launch of a Comfort Oil scalp serum and an updated look for its classic Oil Moisturizer Hair Lotion and Glosser.

Luster's Pink Launches NEW Comfort Oil Scalp Serum and Unveils New Look for its Iconic Pink Lotion and Glosser.

The Luster's Pink Comfort Oil scalp serum is formulated with an outstanding combination of rich natural oils and botanical extracts that effectively soothes and calms dry, itchy scalps with a comforting tingle you can feel. It also delivers brilliant shine to dry, dull hair.

"With the introduction of our Comfort Oil, we wanted to address common concerns we hear from consumers about the various scalp conditions they experience while wearing different looks; especially, protective styles such as braids, wigs or sew-in weaves, which can put extra tension on the scalp and increase the chance for build-up, dryness and irritation," said Resa Luster-Mac senior brand manager and third generation Luster executive at Luster Products. "Our new Comfort Oil scalp serum will help to relieve and alleviate some of these scalp challenges from the very first use."

The Comfort Oil joins Luster's Pink Natural Oil Blends collection which also includes its Lush Growth Oil and Trueshine Oil Mist:

In addition to the introduction of the Comfort Oil, Luster's Pink is also revealing a new look for its Oil Moisturizer Hair Lotion and Glosser.

"Our Oil Moisturizer Hair Lotion, affectionately called "Pink Lotion" for short by our most supportive fans, and our Glosser have served multiple generations of consumers for more than 50 years, Luster-Mac added."

"This packaging update maintains classic characteristics of the original product, including their iconic formulas, while also adding subtle design elements that we hope will delight both existing and new consumers earning us a permanent spot in their beauty stash," she added.

Luster's Pink Comfort Oil is currently available exclusively at LusterProducts.com.

Luster's Pink Oil Moisturizer Hair Lotion and Glosser are available at LusterProducts.com, Walmart, Family Dollar, CVS Pharmacy, Walgreens, Rite Aid, Target, Sally Beauty and beauty supply stores nationwide.

About Luster's Pink

Since 1967, ten years after the creation of Luster Products by Fred Luster, Sr., Luster's Pink® has provided daily hair care and styling products for all hair types and textures beginning with its now iconic Pink Oil Moisturizer Lotion from the Pink Classic collection as well as its Pink Kids, Moisture Maintenance and Shea Butter Coconut Oil collections. All Luster's Pink products are formulated with the best performing ingredients to moisturize, strengthen and shield hair against damage. For more information about Luster's Pink, visit www.LustersPink.com. You can also join the Luster's Pink conversation on Facebook.com/LustersPink, Instagram (@LustersPink), TikTok (@LustersPink) and Twitter (@LustersPink). To start your own conversation about the brand social media, use its official #LustersPink hashtag.

Contact: Sakita Holley
[email protected]

SOURCE Luster Products



News published on and distributed by: