Denmark Gift Card and Incentive Card Market Intelligence Report 2022: Market will Increase from $862.2 Million in 2021 to Reach $1.2 Billion by 2026

DUBLIN, Aug. 9, 2022 /PRNewswire/ -- The "Denmark Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) - Q1 2022 Update" report has been added to ResearchAndMarkets.com's offering.

The gift card market in the country will increase from US$862.2 million in 2021 to reach US$1209.3 million by 2026.

Gift card market in 2021 was driven a wide range of factors, which supported growth across retail and corporate segments. The primary factors included growth of ecommerce, increased adoption to incentivize employees working remotely, digital gifting, and initiatives undertaken by government, hospitality, and travel industries to revive growth. Though the gift card market was impacted due to COVID-19, the market is expected to bounce back in the coming quarters, especially in H1 2022.

Gift card industry in Denmark has done well to withstand the impact of economic slowdown along with negative business and consumer sentiment due to disruption caused by Covid-19 outbreak.

Historically, the gift card market in Denmark has recorded a steady growth with a CAGR of 8.1% during 2017-2021. According to the Q4 2021 Global Gift Card Survey, gift card industry in the country is expected to grow by 8.6% on annual basis to reach US$936.6 million in 2022.

Despite near-term challenges in 2022, medium to long term growth story of gift cards in Denmark remains strong. The gift card industry in Denmark is expected to grow steadily in H1 2022 and record a strong growth in H2 2022. The growth momentum is expected to continue to grow over the forecast period, recording a CAGR of 6.6% during 2022-2026. 

Scope

Closed Loop Gift Card Market Share by Key Retailers

• FDB Group
• Dansk Supermarked A/S
• Dagrofa ApS
• Reitangruppen AS
• Dixons Carphone Plc
• Jysk Holding A/S

Total Spend on Gifts in Denmark

• By Consumer Segment (Retail and Corporate)
• By Product Categories (13 Segments)
• By Retail Sectors (7 Segments)

Gift Card Market Size by KPIs across Consumer Segments in Denmark

• Gross Load Value
• Transaction Value
• Unused Value
• Average Value Per Transaction
• Transaction Volume
• Average Value of Card Purchased
• Number of Cards

Gift Card Market Size by Consumer Segment in Denmark

• Retail Consumer
• Corporate Consumer (Small Scale, Mid-Tier, Large Enterprise)

Digital Gift Card Market Size in Denmark

• By Retail Consumer
• By Retail Purchase Occasion
• By Corporate Consumer
• By Corporate Purchase Occasion
• By Company Size

Gift Card Market Size by Retail Consumer in Denmark

• By Functional Attribute
• By Occasion1. Festivals & Special Celebration Days
  2. Milestone Celebration
  3. Self-Use
  4. Other
• Value by Purchase Channel

Gift Card Spend by Consumer Behavior and Demographics in Denmark

• Consumer Purchase Behaviour
• Gift Card Buyer by Age Group
• Gift Card Buyer by Income Level
• Gift Card Buyer by Gender

Gift Card Market Size by Corporate Consumer in Denmark

• By Functional Attribute
• By Occasion1. Employee Incentive
  2. Sales Incentive
  3. Consumer Incentive
• By Scale of Business

Gift Spend by Product Categories (Split by Retail and Corporate Consumers) in Denmark

• Food & Beverage
• Health, Wellness & Beauty
• Apparel, Footwear & Accessories
• Books & Media Products
• Consumer Electronics
• Restaurants & Bars
• Toys, Kids, and Babies
• Jewelry
• Sporting Goods
• Home & Kitchen Accessories & Appliances
• Travel
• Entertainment & Gaming
• Other

Gift Card Spend by Retail Sector (Split by Retail and Corporate Consumers) in Denmark

• Ecommerce & Department Stores
• Restaurants & Bars
• Supermarket, Hypermarket, Convenience Store
• Entertainment & Gaming
• Specialty Stores
• Health & Wellness
• Travel

Gift Card Spend by Distribution Channel (Split by Retail and Corporate Consumers) in Denmark

• Gift Card Online Sales
• Gift Card Offline Sales
• 1st Party Sales
• 3rd Party Sales
• Sales Uplift

For more information about this report visit https://www.researchandmarkets.com/r/lfm8ul

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SOURCE Research and Markets