Le Lézard
Classified in: Science and technology
Subject: PDT

Marin Software adds Support for LinkedIn Marketing Solutions


SAN FRANCISCO, Jan. 12, 2022 /PRNewswire/ -- Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, has added the ability to manage LinkedIn Marketing Solutions campaigns to its flagship MarinOne platform. The MarinOne integration with LinkedIn's Campaign Management and Reporting & ROI APIs gives advertisers better insights and improves the performance of their LinkedIn campaigns through machine learning and automation.

With nearly 800 million professionals and 4 out of 5 members driving business decisions based on information they find on the platform, LinkedIn is an important lead generation destination for B2B marketers and others with longer sales cycles.

The self-serve MarinOne platform unifies industry leading optimization tools with flexible reporting to help advertisers maximize the impact and reach of their Linkedin marketing investment.

Blast Analytics, an innovative agency helping advertisers with LinkedIn campaigns,has been testing MarinOne's bid optimization solution.

"Marin Software continues to innovate and improve its technology to drive better performance for our clients," said Brian Lange, Senior Marketing Manager at Blast Analytics. "The MarinOne solution has saved us time reporting on our LinkedIn campaigns and also provided a significant performance uplift leveraging its bidding technology."

MarinOne serves as a hub that links marketing activity with true business impact from an advertiser's CRM, allowing optimization to revenue, not just form fills.

"By connecting downstream customer data to our advanced automated bidding, MarinOne can significantly improve the performance of your campaigns," said Chris Lien, Marin's Chairman and CEO. "LinkedIn is an untapped opportunity for many advertisers and we are excited to help advertisers drive growth on this fast-growing channel."

Advertisers can manage their LinkedIn campaigns alongside paid search, paid social and display campaigns to help generate additional demand. Marketers can align their efforts across channels to ensure they are working seamlessly across the customer journey.

Visit marinone.com/LinkedIn to learn more about support for the LinkedIn Marketing Solutions integration with MarinOne.

About Marin Software

Marin Software Incorporated's (NASDAQ: MRIN) mission is to give advertisers the power to drive higher efficiency and transparency in their paid marketing programs that run on the world's largest publishers. Marin Software offers a unified SaaS advertising management platform for search, social, and eCommerce advertising. The Company helps digital marketers convert precise audiences, improve financial performance, and make better decisions. Headquartered in San Francisco with offices worldwide, Marin Software's technology powers marketing campaigns around the globe. For more information about Marin Software, please visit www.marinsoftware.com.

(PRNewsfoto/Marin Software Incorporated)

 

SOURCE Marin Software


These press releases may also interest you

at 12:00
Datavant, the leader in helping organizations securely connect health data today announced that the National COVID Cohort Collaborative Privacy-Preserving Record Linkage (N3C PPRL), powered by Datavant technology and Regenstrief Institute's Linkage...

at 11:57
KORE , a global leader in Internet  of Things (IoT) solutions and worldwide IoT Connectivity-as-a-Service (CaaS), celebrated the ribbon cutting of its new location in Pittsford, N.Y. This strategic move is due to KORE's need for additional space for...

at 11:56
Imagine Learning, the largest provider of digital curriculum solutions in the U.S., serving 15 million students in more than half the school districts nationwide, today announced the results of three new studies revealing that students who used...

at 11:50
Regulatory News: Verimatrix, (Paris:VMX) (Euronext Paris: VMX), the leader in powering the modern connected world with people-centered security, today announced its Verimatrix Code Shield was deployed by La Ciotat, France-based Alcineo to protect...

at 11:50
The "Lateral Flow Assay Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)" report has been added to ResearchAndMarkets.com's offering. The lateral flow assay market is projected to register a CAGR of 5.42% over the forecast...

at 11:48
Paradigm Biopharmaceuticals Ltd  ("Paradigm" or "the Company"), a clinical-stage biopharmaceutical company focused on repurposing existing molecules for new indications with unmet clinical needs, is honored that its Global Clinical Head of...



News published on 12 january 2022 at 16:15 and distributed by: