Le Lézard
Classified in: Sports and recreation
Subject: SVY

Kids' Activewear Sales Increased 34% This Year, Outperforming the US Adult Market, Says NPD


PORT WASHINGTON, N.Y., Dec. 2, 2021 /PRNewswire-PRWeb/ -- Overlapping with the return of in-person learning and sports activities this year, the kids' activewear market has outperformed the adult market in the U.S. Revenue from kids' activewear increased by 34%, from January through October versus last year, according to The NPD Group.

"The reopening of schools and restarting of sports activities gave an added boost to the kids' activewear business this year ? making products for kids the stars of activewear for the third quarter," said Matt Powell, sports industry advisor at NPD. "The return of more social activities will only add to the strength of the market during the holiday season this year and into 2022."

Retailers' private-label brands collectively led sales in the kids' activewear market, from January through October, based on NPD Retail Tracking data. Private brands accounted for just under 30% of boys' activewear sales but dominated nearly 60% of the girls' activewear business. Private-label brands aside, Nike, Adidas, and Under Armour were the top kids' activewear brands based on revenues; however, all of them either lost market share or remained flat versus last year. On the other hand, market share increased for Champion, Jordan, Reebok, and other smaller brands.

Girls' activewear revenue, through October 2021, was about 45% smaller than boys' activewear, though sales grew faster for girls' products. Within the largest activewear categories, shorts and sweatshirts were the highest growth product categories for girls, while tee-shirts and sweatshirts led sales in the boys' segment.

"The fact that the private-label category captures over half of the girls' activewear business, similar to the women's activewear market, illustrates that the major athletic brands continue to fail the female consumer," Powell said. "There is a massive opportunity for brands to create compelling products for females of all ages."

About The NPD Group, Inc.
NPD offers data, industry expertise, and prescriptive analytics to help our clients grow their businesses in a changing world. Over 2,000 companies worldwide rely on us to help them measure, predict, and improve performance across all channels, including brick-and-mortar, e-commerce, and B2B. We have services in 19 countries worldwide, with operations spanning the Americas, Europe, and APAC. Practice areas include apparel, appliances, automotive, beauty, books, B2B technology, consumer technology, e-commerce, fashion accessories, food consumption, foodservice, footwear, home, home improvement, juvenile products, media entertainment, mobile, office supplies, retail, sports, toys, and video games. For more information, visit npd.com. Follow us on Twitter: @npdgroup.

Media Contact

MARISSA GUYDUY, The NPD Group, 5166252203, MARISSA.GUYDUY@NPD.COM

 

SOURCE The NPD Group


These press releases may also interest you

22 jan 2022
POWERHANDZ is a global athletic training and rehabilitation product tech company transforming the way athletes and patients improve human performance through the combined use of smart sports products, technology and services for any stage of life....

22 jan 2022
As the world prepares to ring in the Year of the Tiger, the Sanya Tourism Promotion Board ("STPB") has unveiled its "Fantastic Chinese New Year Sanya Tour" program, which features a wave of exciting cultural activities and events to celebrate the...

22 jan 2022
Way to storm the podium! Monster Energy congratulates its team of snowboard athletes on a dominant performance at the LAAX OPEN 2022 in Switzerland this weekend. In the iconic freestyle snowboard competition on Crap Sogn Gion mountain, the brand's...

22 jan 2022
Way to kick off the most epic weekend in winter action sports! Monster Energy congratulates its team of freeski and snowboard athletes on a strong performance on the first day of X Games Aspen 2022. On day one of the 25th edition of Winter X Games,...

22 jan 2022
Leaders of Visit Virginia's Blue Ridge and the Virginia Tourism Corporation announced today that Team TWENTY24, a diverse team of female professional and junior cyclists, will officially relocate their base of operations from Idaho to Virginia's Blue...

22 jan 2022
As the Beijing 2022 Olympic Winter Games approach, an event for international youth to enjoy winter sports was held in Beijing on Friday, bringing together about 60 students from 16 countries. Organized by China Center for International Communication...



News published on 2 december 2021 at 15:00 and distributed by: