Le Lézard
Classified in: Science and technology
Subject: PDT

Optable Enables Cookieless Activation for Publishers

MONTREAL, Oct. 19, 2021 /PRNewswire/ -- Optable, a SaaS data connectivity platform and clean room solution designed for the advertising ecosystem, has launched a suite of solutions to help publishers make anonymous traffic more effective and authenticated traffic more privacy-safe. The suite includes Optable's SDK, which allows publishers to enable cookieless targeting, as well as tools to segment traffic in real time into targetable cohorts.

The advertising ecosystem is undergoing a radical transformation in how audience data can be used as third-party cookies go away, mobile IDs are overhauled, and new privacy legislation emerges. This creates a pressing need for new solutions that enable audience targeting for advertisers, publishers, and the entire adtech ecosystem with safety and security in mind.

"Diminishing identifiers reduces the amount of traffic that a publisher can make addressable, and unaddressable traffic has a much lower yield," said Vlad Stesin, Co-founder and CPO, Optable. "Optable increases the amount of addressable traffic through programmatic channels, thereby providing drastically improved revenue opportunities for publishers."

Publishers are faced with the challenge of defragmenting across devices, traffic that is authenticated vs. unauthenticated, and the various targeting strategies based on first, second or third party data. The addition of cookieless targeting to Optable's platform gives publishers simple tools to defragment their traffic so they can focus on solving their partners' business objectives. Benefits of Optable's data connectivity platform include:

"The need for publishers to offer privacy-conscious solutions has never been stronger,'' continued Stesin. "Optable enables a whole suite of solutions for anonymous and authenticated traffic so publishers can maximize their yields and provide better customer experiences for advertisers that respect the privacy of their users."

Empowering publishers and advertisers to take ownership of their first-party data requires infrastructure tools for anonymous and authenticated traffic. Optable provides a platform to collect data, build audiences that signal the adserver direction, resolve identity regardless of the browser or device, and securely match to partners' first-party data for collaboration. Often only a portion of publishers' traffic is authenticated, so adding cookieless targeting tools to the Optable data connectivity platform is a natural addition to the suite of solutions.

About Optable
Optable is a SaaS data connectivity platform designed for the advertising ecosystem in the age of privacy. Inspired by the radical transformation in how data is governed, connected, and used, Optable was built by veterans of the ad tech industry to address the need for a new generation of privacy-preserving data connectivity software. Leveraging cryptographic technology, Optable is the only clean room solution that offers a decentralized, "headless" approach to enabling advertisers, publishers, data companies, and other partners to safely and securely compare and leverage audience data. https://www.optable.co/

Media contacts
Kate Tumino / Michael Vaughan
212-896-1252 / 813-210-1706
ktumino@kcsa.com / mvaughan@kcsa.com

SOURCE Optable

These press releases may also interest you

at 14:24
Icertis, the contract intelligence company that pushes the boundaries of what's possible with contract lifecycle management (CLM), today announced that it has been named a Leader in the IDC MarketScape: Worldwide Contract Life-Cycle Management...

at 14:15
The "OTT Devices and Services - Global Market Trajectory & Analytics" report has been added to ResearchAndMarkets.com's offering. Global OTT Devices and Services Market to Reach $217.5 Billion by the Year 2026 Amid the COVID-19 crisis, the global...

at 14:14
Scala today announced the latest release of its flagship digital signage platform, Scala Enterprise version 12.60, which delivers unparalleled fidelity into network health for enterprises deploying Scala technology at scale. Scala, part of the...

at 14:11
In a short time, at over 4,000 installs globally from the App Store, vidThat is on a mission to transform, simplify and inspire visual communication towards achieving better understood messaging with beautiful short videos made superfast on the...

at 14:02
Boutique political and government affairs law firm Kaufman Legal Group announced today that its Principal, Stephen J. Kaufman, has been selected as a nominee for the Los Angeles Business Journal 2021 'Leaders in Law Awards.' The journal's Publisher...

at 14:00
EngageSmart, Inc. , a leading provider of vertically tailored customer engagement software and integrated payments solutions, today announced that it was named a Top Workplace in Massachusetts in the employee-based survey project from The Boston...

News published on 19 october 2021 at 08:00 and distributed by: