New Portable Breast Pump from Medela Offers More Milk* and More Freedom for Breastfeeding Families

McHenry, IL, Oct. 05, 2021 (GLOBE NEWSWIRE) -- Medela, the most trusted breast pump brand in North America¹ , announced today the launch of Swing Maxi^TM, a smart double electric breast pump that provides a portable solution offering the freedom to pump whenever and wherever with the trusted technology breastfeeding families count on from Medela.

"Breastfeeding can be overwhelming, especially in the early days," explains Nancy Heaton, vice president of marketing and e-commerce for Medela Americas. "For parents across North America who want to give their baby breast milk, we're excited to introduce Swing Maxi as the intuitive, smart and portable breast pump solution that offers the freedom to pump whenever, wherever, without compromising on performance or comfort."

The new Swing Maxi together with the award-winning Medela Family ^TM app simplifies portable pumping while ensuring that moms pump more milk in less time.*  

• Mobility without compromise with Medela's unique proven technology.
  Swing Maxi is a closed system solution with a USB charging port and a 1.5-hour built-in battery that fits in the palm of their hand and can keep up with their needs whenever and wherever life takes them. Together with Medela's 2-Phase Expression^® Technology and PersonalFit Flex^TM breast shields, moms can expect more comfortable pumping to ensure they get the most milk in less time.*
• Intuitive design that offers everything moms need to confidently reach their personal breastfeeding goals. The Swing Maxi features Medela's iconic 4-button interface with 9 pre-programmed settings, and comes with two sizes of shields to ensure a perfect fit, as well as collection containers and bottle stands to collect and store milk without risk of spill. The Swing Maxi and all its accessories fit conveniently in a discreet micro-fiber backpack.
• Take the guesswork out of pumping with Medela Family. Breastfeeding parents can connect the Swing Maxi to the free Medela Family app to access automatic real-time tracking, personalized science-based content and tips, a unique virtual milk storage feature that makes it easy to see what's on-hand for baby at any time, and a personal chatbot to answer breastfeeding questions.
• Accessible wherever mom shops ? and covered by insurance. Swing Maxi is available through major medical suppliers that accept insurance, including Aeroflow Breastpumps, Acelleron, Byram, Edwards, ENOS, Edwards Health Care Services, Medsource LLC, 1 Natural Way, Pumping Essentials, Storkpump by AdaptHealth, and Yummy Mummy. Swing Maxi is also available in the USA on Amazon and will be on shelf at Walmart and buybuy BABY in the coming months. For Canadian shoppers, Swing Maxi will be available at Amazon, Babies ?R Us and buybuy BABY later this year.

For more information, visit Medela's Swing Maxi. 

Medela is focused on expanding the support available to new parents, introducing new digital resources and breastfeeding products throughout the year. Recently, Medela introduced its new  Silicone Breast Milk Collector as a companion to breastfeeding, collecting each precious drop of breast milk and  Medela Baby, the company's new category expansion, featuring a full range of pacifiers for infants through 18 months and beyond. Purelantm delivers protection for breastfeeding moms with its advanced formulation of medical-grade, single-ingredient lanolin.

About Medela

Through advancing research, observing natural behavior and listening to our customers, Medela turns science into care while nurturing health for generations. Medela supports millions of moms, babies, patients and healthcare professionals in more than 100 countries all over the world.  As the healthcare choice for more than 6 million hospitals and homes across the globe, Medela provides leading research-based breast milk feeding and baby products, healthcare solutions for hospitals, and clinical education. Medela is dedicated to building better health outcomes, simplifying and improving life, and developing breakthroughs that help moms, babies and patients live their life to the fullest. For more information, visit www.medela.com.

^{*When double pumping, for up to 18% more milk in less time.2}

¹Voted most trusted breast pump brand by United States and Canadian shoppers based on the 2021 BrandSpark^® American and Canadian Trust Studies

² Prime DK et al. Breastfeed Med. 2012; 7(6):442?447.

Medela wordmark and logo and 2-Phase Expression are registered in the U.S. Patent and Trademark Office. Swing Maxi, Medela Family, PersonalFit Flex and Purelan are trademarks of Medela.

Attachment

• Swing Maxitm Double Electric Breast Pump