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Subject: Product/Service

US Foods Fall Scoop Delivers New Product Offerings Aimed at Helping Operators Appeal to Gen Z and Millennial Diners


US Foods Holding Corp. (NYSE: USFD) announced today the launch of Fall Scoop, the company's 10th annual edition of Scoop. Themed, "Next-Gen Ideas for Next-Gen Diners," Fall Scoop features 23 products that cater to the next generation of diners, Gen Z and Millennials. More than half of the nation's total population are now members of the millennial generation or younger, making them the largest age group of diners who can drive important revenue opportunities for operators. This generation of diners is different than their predecessors ? they want familiar menu items with a twist, sustainable and meatless items, and social media-worthy presentations. Fall Scoop products deliver on these demands to entice, attract, and delight this younger generation of dining enthusiasts and help operators "Make It."

"We're bringing fresh ideas to our operators that provide the labor savings and versatility they need today with the innovation they'll need moving forward as they cater to the next generation of diners," said Stacey Kinkaid, vice president, product development and innovation, US Foods. "To support our Fall Scoop theme, ?Next-Gen Ideas for Next-Gen Diners,' we also incorporated feedback from our very own US Foods Scholars. US Foods Scholars are Gen Z and Millennial culinary students who have won scholarships and professional development opportunities from US Foods to fulfill their culinary education. It was exciting to watch them engage with the products and reinforce our insights."

Traditional Foods with a Twist
"Diners of my generation want to experience something new and different when they go out to eat," said Reagan Harvey, US Foods Scholar. With more than half of Gen-Z diners saying they prefer trying new foods from menu items that are somewhat familiar1, this edition of Fall Scoop features a new spin on familiar favorites. Highlights include:

Products with Positive Impact
"What is most important to my generation is sustainability. Having clean foods from what you order to what you put out needs to be very ethical," said Stevani Flahaut, US Foods Scholar. The conscientious diners of the younger generations appreciate brands that share their concerns for our world. Fall Scoop delivers on this demand by bringing operators sustainable, vegan, vegetarian and flexitarian-friendly items. Highlights include:

Products Inspired by Social Media
"Our generation tries new dishes based on social media. We are a ?trending' generation'," said Angel'o Hill, US Foods Scholar. Sixty-four percent of the younger generations are 99% more likely to rely on social media when choosing a restaurant than older generations6. Fall Scoop serves up camera-ready foods that will set trends, get noticed on social media, and inspire the next generation of diners. Highlights include:

To learn more about Fall Scoop and available resources and tools, visit usfoods.com.

1

Datassential, Gen Z keynote 2019

2

Made with ingredients derived from plants, fungi and algae; no animal-derived ingredients. Reasonable efforts to avoid cross-contact with animal-based ingredients.

3

No animal-derived ingredients. Reasonable efforts to avoid cross-contact with animal-based ingredients.

4

Milk, Eggs, honey, and beeswax permitted.; no other ingredients of animal origin. Reasonable efforts to avoid cross-contact with animal-based ingredients.

5

Products within the Serve Good portfolio are developed with suppliers who are committed to responsible practices, and many items come with the reassurance of verification by third-party certifiers.

6

Convince & Convert Consulting, 2018

About US Foods
US Foods is one of America's great food companies and a leading foodservice distributor, partnering with approximately 300,000 restaurants and foodservice operators to help their businesses succeed. With 70 broadline locations and 80 cash and carry stores, US Foods provides its customers with a broad and innovative food offering and a comprehensive suite of e-commerce, technology and business solutions. US Foods is headquartered in Rosemont, Ill. Visit www.usfoods.com to learn more.

About US Foods Scholars
The US Foods Scholars program, administered with the support of Scholarship America, Careers through Culinary Arts Program (C-CAP), and the American Culinary Federation (ACF), provides financial support and professional development opportunities to culinary and hospitality students who demonstrate tremendous promise and achievement but require assistance to take the next step in their careers. All US Foods Scholars are selected through a formal application process. Learn more about the program and the scholars here.



News published on 20 september 2021 at 09:10 and distributed by: