Le Lézard
Classified in: Science and technology
Subjects: Contract/Agreement, Product/Service, Funding

Breef, the First Platform to Source and Fund Agency Projects, Secures $3.5 Million in New Investment Led by Greycroft

Breef (www.breef.com), the world's first online marketplace for high-value, high-consideration transactions between brands and agencies, has announced $3.5 million in funding led by Greycroft. With prior investment, this round takes Breef's total funding to $4.5 million.

Founded in 2019 by Emily Bibb and George Raptis, Breef is reimagining the future of work by taking the agency online. The company's platform is democratizing connections between well-known brands and boutique agencies. Breef simplifies the planning, scoping, pitching and paying process for projects, bringing efficiency to agency relationships and empowering users to transact high-value business over the internet.

"Breef, prior to Covid, identified the growing demand for a distributed workforce and the need to streamline business transactions within the digital and creative space," said Will Szczerbiak, Partner at Greycroft. "We feel strongly that Breef will continue to redefine access to quality work, and shift the paradigm on how brands think about growing their workforce."

To date, Breef has grown a community of over 5,000 vetted boutique agencies in 20 countries. With more than 40 project types from Brand Creative and Public Relations to Digital Marketing and Web Development and Design, Breef users save an estimated 32% in project costs compared to the traditional agency model. Brands such as Spotify, Brex, Shutterstock, Bluestone Lane and Julianne Hough's Kinrgy, are propelling Breef's success, with millions of dollars in projects being created on the platform each month.

"We are constantly seeking partners to fuel our growth. Using Breef, we found the right agency within a matter of days, replacing the lengthy search process," said Bryan Smith, COO at Kinrgy. "Breef has helped us completely reimagine our agency relationships and now all of our external partners are sourced through the platform."

The company's co-founders are passionate about advancing the creative economy, championing small agencies through a digital-first ecosystem of online tools, streamlined connectivity to brands, and proprietary payment technology to encourage financial growth. Bibb has been at the forefront of digital marketing and brand building for high-growth startups like POPSUGAR, VSCO and S'well. Raptis was on the founding team at fintech company Credible.com, which was listed on the Australian Stock Exchange in 2017 and acquired in 2019. Both founders experienced similar challenges sourcing agency partners, and recognized the potential for technology to replace a traditionally slow and offline process.

"Our backgrounds in marketing and fintech gave us unique insight into the challenges associated with high-value, high-touch transactions," said Bibb, Co-Founder of Breef. "The agency model was broken. In light of the shift towards remote work, Breef is empowering businesses to work more efficiently by simplifying connections and accelerating payments."

With this new investment, Breef will continue to grow its global community and product offering, formally launching its project funding service -- Breef(pay) -- to help simplify payments to agencies, and reduce the impact of cash flow challenges that growing businesses often face.

Alongside Greycroft, additional investors in Breef include Rackhouse Ventures, The House Fund, John and Helen McBain, Lance Armstrong, 640 Oxford Ventures and Laurence Holyoake.

To learn more about Breef or get started on the platform, go to www.breef.com.


Founded in 2019 by Emily Bibb and George Raptis, Breef (www.breef.com) is redefining the future of work by taking the agency online. The company's technology is the first of its kind to streamline the agency outsourcing process and facilitate high-value, high-consideration projects. Breef's proprietary platform allows brands to manage and service all agency projects, pitches and payments, facilitating efficiencies within today's distributed workforce. The platform hosts more than 5,000 vetted agencies and is used by hundreds of world-leading brands, transacting millions of dollars in projects each month. Breef operates from its headquarters in New York City and Aspen, Colorado.

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News published on 23 august 2021 at 10:15 and distributed by: