Le Lézard
Classified in: Science and technology, Sports and recreation
Subjects: Photo/Multimedia, Merger/Acquisition

iFIT Acquires 29029, the Premium Ultra-Endurance Event and Community That Brings the Experience of Climbing Mount Everest to its Members Around the World

iFIT, a global leader in connected fitness software, content, and equipment, today announced that it has acquired 29029, the company that created the category of endurance hiking events. 29029 delivers the experience of climbing Mount Everest to its members and provides the ultra-endurance experience to athletes at all levels.

Founded in 2017, 29029 delivers a unique outdoor experience in the rapidly expanding wellness tourism business. The company produces events that challenge participants to hike uphill on ski mountains, returning to the base by gondola after each ascent, until they have reached a cumulative elevation gain of 29,029 feet?the equivalent of Mt. Everest, the world's tallest mountain, in 36 hours.

The acquisition delivers a new dedicated endurance athlete segment to iFIT's growing community of over 6 million members and marks the company's entrance into the fast-growing experiential events and well tourism business.

Founding Partners Marc Hodulich, Jesse Itzler and Colin O'Brady will remain actively engaged in the business with plans to leverage their strategic operating capabilities, successful entrepreneurial experiences and distinctive position in the ultra-endurance and ultra endurance communities to fully leverage iFIT's best in class equipment and content platform to personalize and enhance every live event offering.

"29029 is more than an event in the same way that iFIT is more than a workout," said Scott Watterson, Founder and CEO of iFIT. "From the day you sign up for 29029, you become part of a community committed to helping you realize your best self, a philosophy completely in line with the experiences and community we have created within iFIT."

"We are thrilled to welcome the 29029 team to the iFIT family," Watterson said. "The acquisition of 29029 will give us the opportunity to quickly scale outdoor fitness adventures to our iFIT community, and extend the iFIT brand into a new category. For the 29029 participants, iFIT will provide a specialized training experience with our interactive fitness equipment and elite trainers in preparation for the challenge."

Since its debut, 29029 has sold out all of its signature events, which are held in Vermont, Utah and Idaho. In 2022, the 29029 events will return to all three states and expand to Colorado, British Columbia and other international destinations.

"This is a breakthrough acquisition in the fitness space. It opens the door for millions of fitness enthusiasts to take their daily exercise routine and marry it with 'once in a lifetime' experiences," said co-founder Jesse Itzler.

Hodulich will continue to operate as CEO of 29029 while exploring new ways to engage iFIT members within the wellness tourism business.

"Much like iFIT's interactive connected fitness workouts and the community that rallies around them, 29029 gives people the opportunity to meet and exceed their physical, mental, and spiritual boundaries, while joining a community of like-minded individuals," said Marc Hodulich, 29029 CEO and Co-Founder. "I am incredibly inspired to continue building the 29029 brand while curating new experiences for the iFIT community."

About iFIT

iFIT is a global health and fitness technology company that provides unmatched fitness experiences and solutions to its growing community of millions of engaged members across 120 countries. iFIT's industry-leading brands ? NordicTrack®, ProForm® and Freemotion® ? are powered by the iFIT integrated health and fitness platform, which seamlessly connects the company's proprietary software, experiential content and interactive hardware. Based in Logan, Utah, with offices in Paris, Shanghai, Sydney, and Manchester, the company offers immersive, adaptive, personalized subscription workout experiences for every fitness level and interest. iFIT delivers these patented interactive experiences through an extensive offering of live and on-demand content across a full range of fitness modalities.

About 29029

Founded in 2017, 29029 was created with the goal of putting the ultra-endurance finish line in reach of the non-endurance athlete. Founders Marc Hodulich, Jesse Itzler and Colin O'Brady created the category of endurance hiking by asking the question "Do you have what it takes to Everest?". Event participants have 36 hours to hike up a private ski resort, take the gondola down and repeat until they hike the vertical gain of Mt. Everest's 29029 feet. The all-inclusive experience includes training programs, world-class coaching, luxury glamping accommodations, all food and beverage along with limited-edition swag. Entry into the 29029 community is highly coveted as each event has fully sold out since inception.

These press releases may also interest you

at 16:25
Pillow Fight Championships (PFC) is live streaming PFC2 tonight.  12 hard hitting pillow fight matches starting at 6:30 p.m. Saturday. The venue is the Delray Beach Boxing and Fitness Club.  The event sold out, but the show will be live streamed for...

at 10:05
Goldfish Swim School successfully wrapped its 'Dream Big, Little Fish' campaign that encourages kids everywhere to believe in and achieve their dreams. The campaign ran parallel to the Olympic Games - where hard work leads to dreams coming true - as...

at 06:05
The 18th edition of the Abu Dhabi International Hunting and Equestrian Exhibition (ADIHEX) on September 27 - October 3 marks an opportune platform for Pencil Lab Design Studio's first major participation in the massive event, the largest of its kind...

24 sep 2021
Earlier this evening at Las Vegas Motor Speedway, Toyota unveiled its new race truck for the 2022 NASCAR Camping World Truck Series season. For the first time, Toyota will campaign the Toyota Tundra TRD Pro beginning at Daytona International Speedway...

24 sep 2021
The city of Medford and Lithia & Driveway announced today they are joining forces in a five-year partnership for naming-rights opportunities for the multi-sports complex currently known as U.S. Cellular Community Park....

24 sep 2021
Action Horizons (AH), the industry leader in live action stunts in film, television and live entertainment seeks to meet and greet competitors while scouting for talent at the International Jet Sports Boating Association (IJBSA) World Cup. AH seeks...

News published on 23 july 2021 at 16:45 and distributed by: