Atrium, the proactive data-driven sales management platform that empowers sales managers to improve team performance, today announced automated goal tracking which enables the ability to set and track sales team and individual rep goals at a granular level in an automated fashion. The new features vastly improve sales manager efficiency while providing the insights they need to be more effective managers.
Sales teams are reckoning with a new way of working according to a new survey conducted by Atrium. The survey of 400 sales managers showed that 95% of teams are either fully distributed or in hybrid mode, and 74% expect to grow their distributed remote teams in the next 12 months. Transparency, structured coaching and efficiency are critical to sales team morale and performance. Managers have been left to manage their teams by solely looking at lagging metrics (like pipeline or bookings) or by gut feel.
The new features enable you to set goals not just for outcome metrics like pipeline and revenue at the team and individual level but also for leading indicator activity-oriented metrics like number of meetings per week or sales email engagement rate.
"Research has shown that 95% of sales teams are operating in a distributed fashion. Now, more than ever, sales managers need the ability to hold their teams accountable at a more granular level," said Jason Heidema, CEO and Co-Founder of Atrium. "By identifying the right leading indicator metrics, setting goals and monitoring progress, sales managers can deliver targeted coaching and proactively address potential performance issues before results are impacted."
"Atrium enables me to identify and set the right activity goals so that I can hold my team accountable to key success metrics and get easy visibility into potential challenges that might impact results," said Mike Cabot, VP of Sales at Malwarebytes.
"With Atrium my frontline managers can quickly analyze team performance and better focus their coaching efforts. Atrium quickly surfaces potential problem areas around conversions and historical performance so they can wake up with a clear ?to-do' list to help their reps succeed!" said Gerry Praysman, Sr. Director of Sales Development at SalesLoft.
Automated goal tracking is immediately available to all customers of the Atrium Data-Driven Sales Management platform. The module features the following capabilities:
For those interested in learning more, visit the Atrium website at www.atriumhq.com.
About Atrium
Atrium provides a Data-Driven Sales Management platform that empowers sales managers to improve team performance. More than 150 sales teams at leading companies like SalesLoft, Chorus, LaunchDarkly, and SaasOptics use the dashboards, insights and alerts in the Atrium platform to hit their sales productivity and revenue goals. The company is based in San Francisco and has raised $13M in funding to date from leading venture capitalists including Bonfire Ventures, Bullpen Capital, Charles River Ventures, and First Round Capital. To learn more, visit www.atriumhq.com.
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