Le Lézard
Classified in: Science and technology
Subjects: Product/Service, Award

SugarCRM Wins 2021 CRM Excellence Award


SugarCRM today announced it is the recipient of a 2021 CRM Excellence Award, presented by CUSTOMER magazine and TMC, a global, integrated media company.

Sugar was recognized for its Sugar Sell sales automation solution with SugarPredict, which brings data-fueled artificial intelligence (AI) to CRM users. With an AI-infused CRM platform, teams can benefit from next-best action guidance, lead-conversion tips, opportunity-close predictions, and recommendations on Ideal Customer Profiles (ICPs), even with limited or incomplete data.

The award comes on the heels of Sugar Sell with SugarPredict being named a Gold Stevie® award winner in the 2021 American Business Awards® for Best New Product in the Relationship Management Solution category.

It also comes as Sugar doubles-down on its commitment to make the hard things easier for marketing, sales, and customer service teams to support the kind of high-definition customer experiences businesses need and customers crave.

"This award underscores our journey to pioneer AI for all with SugarPredict, representing a higher standard for CRM ? one with the potential to remove blind spots, busy work, and roadblocks at every level and at every stage of the customer journey," said Clare Dorrian, Chief Marketing Officer, SugarCRM.

Sugar's recent survey of 1,000 global sales leaders reveals that the headaches and hassles of traditional CRM systems are very real. More than 50% said that their companies can't access customer data across marketing, sales, and service. In addition, a third of survey respondents said their data is incomplete, out of date, or just plain inaccurate.

As the first of many SugarPredict-powered capabilities in Sugar Sell, the technology is being used to take the guesswork out of lead prioritization, ICP alignment, and opportunity-to-close-won scoring. A key differentiator is that SugarPredict fuels internal customer data with externally sourced data covering millions of companies and contacts. This data fueling significantly improves the results of AI analysis and enables customers to identify patterns and correlations that may not be possible with the internal data alone.

"The CRM Excellence Award honors SugarCRM for being a true CRM partner to its customers and clients," said Rich Tehrani, TMC's CEO and Group Editor-in-Chief. "SugarCRM has demonstrated to the editors of CUSTOMER magazine that Sugar Sell with SugarPredict improved the processes of their clients' businesses by streamlining and facilitating the flow of information," added Tehrani.

Based on hard data, the CRM Excellence Awards rely on facts and statistics demonstrating the improvements that the winner's product has made in a client's business. Winners were chosen on the basis of their product or service's ability to help extend and expand the customer relationship to become all encompassing, covering the entire enterprise and the entire lifetime of the customer.

About SugarCRM
SugarCRM is how marketing, sales, and service teams finally get a clear picture of each customer to help businesses reach new levels of performance and predictability. Sugar is the CRM platform that makes the hard things easier.

Thousands of companies in over 120 countries rely on SugarCRM to achieve high-definition CX by letting the platform do the work. Headquartered in Silicon Valley, SugarCRM is backed by Accel-KKR.


These press releases may also interest you

at 20:30
Newgen Software, a global provider of digital transformation platform, is pleased to announce that it has been positioned as a 'Strong Performer' in The Forrester Wavetm: Content Platforms, Q2 2021, authored by Cheryl McKinnon et al. The Forrester...

at 20:00
Benefit Cosmetics, the leading beauty and No. 1 Brow Brand Worldwide*, announces the launch of its official channel on Twitch (www.twitch.com/benefitcosmetics), the world's leading live streaming platform for gamers. This launch evolves Benefit...

at 20:00
Innovent Biologics, Inc. ("Innovent") (HKEX: 01801), a world-class biopharmaceutical company that develops, manufactures and commercializes high quality medicines for the treatment of cancer, metabolic, autoimmune and other major diseases, today...

at 19:35
Prestige BioPharma Limited (PBP) specializing in the development of antibody therapeutics, announced that French National Agency for the Safety of Medicines and Health Products (L'Agence nationale de sécurité du medicament, ANSM) has approved a Phase...

at 18:00
China has the largest number of shoppers and the most advanced digital and omnichannel retail ecosystem in the world. To meet the opportunity and the demand, tcc and KargoCard are joining forces to deliver a market-leading seamless omnichannel...

at 18:00
In 2021, the global eSports market value skyrocketed by almost 50 per cent from the previous year. Now valued at over 1.08 billion U.S. dollars, with a global audience of 474 million, more people are keen to tune in and watch their favourite games...



News published on 13 may 2021 at 11:05 and distributed by: