SIGNA Sports United (SSU), the leading sports e-commerce and tech platform, and Boston Consulting Group (BCG), today shared a new report predicting global sports participation will reach 3.5 billion people by 2025 and puts the size of the global sports market today at $1.1 trillion. Sports in the Digital Age ? How Online Vertical Specialists and Brand Direct-to-Consumer Outpace Generalist Sports Retail highlights the opportunity for online vertical specialists to win at sports e-commerce over the coming years.
Sports in the Digital Age showcased the large size and strong growth of the global sports market. The report also provides insights on how increased participation in sports is fuelling e-commerce penetration and adoption of digital innovations, like wearables. It also expands into the shift to e-commerce in sports retail and the impacts of COVID-19 on the industry. The report, which included a survey of 19,000 consumers across four countries (US, UK, France, Germany) from January to March 2021, paired with expert interviews, found that:
Stephan Zoll, CEO of SIGNA Sports United commented, "With BCG, we developed exceptional insights on the future of global sports retail. Together, we were able to shine a light on how the past and present are affecting the future of sports retail. At SIGNA Sports United we are observing first-hand the importance consumers place on assortment and specialist guidance and are able to provide unique platform solutions for the sports ecosystem."
Volker Haemmerle, Managing Director and Partner at BCG and global expert for sporting goods commented, "It is imperative that sports retailers understand the consumer mindset and unique opportunities for growth when making critical business decisions. By partnering with SIGNA Sports United on this study, we are able to develop predictions that help sports retailers prepare for the future and better serve their customers."
For additional insights, download the Sports in the Digital Age infographic.
About SIGNA Sports United
SIGNA Sports United, based in Berlin, Germany, is Europe's leading, fast-growing and profitable sports commerce and tech platform in the categories of Bike, Tennis, Outdoor and Team Sports, with more than 4 million active customers and over 300 million visitors annually. SSU brings together brands such as Fahrrad.de, Bikester, Probikeshop, Campz, Addnature, Tennis-Point, Outfitter and Stylefile. More than 1,000 brand partners, 500+ independent offline retailers and more than 15 million digital sports community members are connected to SSU's platform.
About Boston Consulting Group
Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we work closely with clients to embrace a transformational approach aimed at benefiting all stakeholders?empowering organizations to grow, build sustainable competitive advantage, and drive positive societal impact.
Our diverse, global teams bring deep industry and functional expertise and a range of perspectives that question the status quo and spark change. BCG delivers solutions through leading-edge management consulting, technology and design, and corporate and digital ventures. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, fueled by the goal of helping our clients thrive and enabling them to make the world a better place.
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