Le Lézard
Classified in: Business
Subject: CON

Hershey Selects Horizon Media As Agency Of Record For U.S. Media


HERSHEY, Pa., April 16, 2021 /PRNewswire/ -- The Hershey Company (NYSE: HSY) today announced that they have selected Horizon Media as agency of record for the company's U.S. confectionary business.  This completes a six month comprehensive review of all paid media, including linear, digital, social, programmatic and retailer media.  The review did not include media for Hershey-owned Amplify Foods and ONE brands or Hershey's international markets.  

"Horizon Media not only demonstrated comprehensive, top-notch media and omnichannel capabilities, but they also provided a unique collaborative partner-first approach which was a critical component of the review," said Charlie Chappell, vice president media, The Hershey Company. "As the world and media industry are in the midst of significant and rapid changes, Hershey needed to ensure that we have the right team who will complement and enhance our internal media capabilities."

The Hershey account will be serviced out of Horizon Media's New York City office.

Throughout the review, Hershey was advised by media consultancy, ID Comms.

About The Hershey Company
The Hershey Company is headquartered in Hershey, Pa., and is an industry-leading snacks company known for bringing goodness to the world through its iconic brands, remarkable people and enduring commitment to help children succeed. Hershey has approximately 17,000 employees around the world who work every day to deliver delicious, quality products. The company has more than 90 brands around the world that drive more than $8 billion in annual revenues, including such iconic brand names as Hershey's, Reese's, Kit Kat®, Jolly Rancher, Ice Breakers, SkinnyPop, and Pirate's Booty.

For more than 125 years, Hershey has been committed to operating fairly, ethically and sustainably.  Hershey founder, Milton Hershey, created the Milton Hershey School in 1909 and since then the company has focused on helping children succeed.

To learn more visit www.thehersheycompany.com

Follow:
Twitter
LinkedIn
Facebook
YouTube
Instagram

 

SOURCE The Hershey Company


These press releases may also interest you

at 22:25
TSX Venture Exchange Stock Maintenance Bulletins
TSX VENTURE COMPANIES BULLETIN V2024-1200 LEONOVUS INC. ("LTV.WT")BULLETIN TYPE:  Warrant Expiry-DelistBULLETIN DATE:  April 25, 2024TSX Venture Tier 2 Company Effective at the opening, May 2, 2024, the Share Purchase Warrants of the Company will...

at 21:30
GREENBROOK TMS REPORTS FISCAL YEAR 2023 OPERATIONAL AND FINANCIAL RESULTS
Greenbrook TMS Inc. ("Greenbrook" or the "Company") today announced its fiscal year ended December 31, 2023 ("Fiscal 2023") operational and financial results. All values in this news release are in United States dollars, unless otherwise stated....

at 21:15
Dominion Lending Centres Inc. Announces Sale of its Interest in Impact Communications
Dominion Lending Centres Inc. ("DLCG" or the "Corporation") is pleased to announce that it has completed a sale of its 52% interest in Cape Communications International Inc. ("Impact") for aggregate cash proceeds of $3.71 million (the "Purchase...

at 21:05
Orbia Announces First Quarter 2024 Financial Results
Orbia Advance Corporation, S.A.B. de C.V. (BMV: ORBIA*) ("the Company" or "Orbia") today released unaudited results for the first quarter of 2024. Orbia's first quarter performance reflects the continued weakness in the market environment,...

at 20:48
BDV Solutions Acquires Seasonal Workforce Company Arkansas Global Connect
BDV Solutions, the leading provider of untapped global talent to support the needs of hiring organizations across the U.S. economy, today announced it has acquired Arkansas Global Connect (AGC), a Conway, Arkansas-based company that provides U.S....

at 20:47
BCSC issues notice to reinforce expectations for investor relations disclosure
The B.C. Securities Commission (BCSC) issued a BC Notice today to raise awareness of a 2023 Commission decision about promotional disclosure, and how it must be presented to comply with the law. The decision, Re Stock Social Inc., interpreted a...

More news about Business...


News published on and distributed by: