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Classified in: Covid-19 virus
Subject: SVY

New Acosta Report Explores the Rise in Frozen Foods Sales During COVID-19

JACKSONVILLE, Fla., April 14, 2021 /PRNewswire/ -- Consumer priorities changed significantly when COVID-19 hit the U.S. last year. As the country adjusted to social distancing restrictions, consumers' heavy reliance on home cooking led to major shifts in grocery shopping trends. The Pandemic-Fueled Growth of Frozen Foods, a new report from Acosta, an integrated sales and marketing provider in the consumer packaged goods (CPG) industry, details the recent increase in frozen food sales due to evolving consumer demand. Acosta's research found produce, pizza, snacks and entrees were the frozen categories purchased more frequently since COVID-19, due to consumers cooking at home more, eating healthier and adhering to a budget.

"As COVID-19 set in, consumers began eating at home more out of necessity. To adapt, they searched for new ways to cook creatively ? and for many, frozen foods were the answer," said Colin Stewart, Executive Vice President, Business Intelligence at Acosta. "Total frozen sales grew 20.6% from 2019 to 2020, outpacing the growth of total store and total edibles. Frozen foods have come a long way, and recent innovation has driven the appeal from mere convenience at the expense of taste and quality to something for every palate and dietary concern. The category's expanded offerings give consumers a quick and cost-friendly way to enjoy diverse dishes in the safety of their own homes."

Acosta's research provides insight into the rise of frozen food sales and associated changes in consumer demand due to COVID-19, along with predictions for post-pandemic sales, including:

Frozen Shopping and Dining Habits

Tightened Freezer Space

Post-Pandemic Predictions for Frozen Food

Acosta's Pandemic-Fueled Growth of Frozen Foods report was gathered via online surveys using the company's proprietary shopper community, conducted between February 17 and February 23, 2021. Additional facts were sourced from industry research, including research from Neilsen and allrecipes.com

About Acosta
Acosta is an integrated sales and marketing services provider that enables consumer packaged goods brands and retailers to win in the modern marketplace by delivering progressive solutions and exceptional service. With more than 90 years of experience, Acosta understands evolving consumer needs and helps its clients and customers stay a step ahead, fueling their accelerated performance. For more information, please visit https://www.acosta.com/.



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News published on 14 april 2021 at 11:00 and distributed by: