Hong Kong Tourism Board to Boost the City's Recovery through New "Hong Kong Super Fans" Global Engagement Programme

Key influencers in Canada in the Programme

TORONTO, Feb. 16, 2021 /CNW/ - The Hong Kong Tourism Board (HKTB) has announced its first global fan-engagement programme, "Hong Kong Super Fans," to accelerate its promotional efforts as part of the post-Covid-19 tourism-recovery plan it has been developing over the past year. Key Canadian influencers have been invited to the programme.

At a time of unprecedented restrictions on international travel, and as the world races to roll out vaccines in the hope of resuming normality, the HKTB is harnessing the power of community to remind people why they love Hong Kong and to drum up excitement about visiting the city once borders reopen.

"The HKTB has been planning ahead to prepare for the much-anticipated grand invitation to welcome visitors back to Hong Kong," said Dr. YK Pang, Chairman of the HKTB. "The 'Hong Kong Super Fans' programme is both an important, integral element of the HKTB's recovery plan, and a way for us to show our appreciation to the people whose continued passion for Hong Kong has maintained top-of-mind awareness of the city as a world-class travel destination."

Canadians Meet Other Hong Kong Super Fans
The Hong Kong Tourism Board in Canada has invited Super Fans ? Canadians with social influence and a heartfelt connection to Hong Kong ? to participate in exclusive online and offline activities designed to showcase the best the city has to offer. Together with other Super Fans around the world, once international travel is allowed again, these Canadians will be invited to explore Hong Kong in all its glory, from heritage attractions to hidden local gems and exciting new happenings, and share their experiences with their audience (Fans & Friends). To show its appreciation, the HKTB has also organized a series of attractive offers and incentives that can be enjoyed by all Fans & Friends of Hong Kong.

The HKTB has been recruiting Super Fans by invitation in Hong Kong and 20 key markets through the HKTB's worldwide offices in Asia, Australasia, Europe, Africa, the Middle East, and the Americas. This week saw the launch of the programme's debut activity ? a virtual tour celebrating everything unique about ringing in Chinese New Year in Hong Kong ? organized especially for the very first Super Fans. The "online + offline" journey takes the Super Fans through the charismatic neighbourhood of Old Town Central to experience cherished traditions and shop for auspicious essentials while enjoying a pre-delivered "Good Fortune Bag," filled with lucky ornaments, festive snacks and more, from the comfort of their own homes. Eight Canadians attended the tour and have met other Super Fans from Asia and the United States.

"As the HKTB continues to leverage the 'Holiday at Home' campaign to encourage the people of Hong Kong to rediscover our hometown, the 'Hong Kong Super Fans' programme is the first major step to re-engage with passionate travellers across the globe," adds Dr. Pang. "As borders begin to reopen, we will roll out our 'Open House Hong Kong' campaign to tell the world that Hong Kong is ready to embrace visitors again with a collection of competitive travel offers and exciting in-town experiences."

More details on the programme will be announced in due course.

High-resolution images can be accessed via:
https://hktb.filecamp.com/s/HK_Super_Fans/fo

Video of the virtual tour is available on YouTube:
https://youtu.be/tOvIRN1WJSw

SOURCE Hong Kong Tourism Board