Country Music Association Chooses Qualtrics CoreXM, the Software to Design Breakthrough Experiences

SALT LAKE CITY and SEATTLE, Jan. 22, 2021 /PRNewswire/ -- Qualtrics, the leader in customer experience and creator of the experience management category, today announced that Country Music Association has selected Qualtrics CoreXM.

CoreXM is the foundation of experience management and the most complete and trusted insight solution on the market. Organizations can start their XM journey using CoreXM to tap into the right listening channels, gather critical insights, and enable real-time action. To learn more, visit www.qualtrics.com/core-xm/.

About Qualtrics
Qualtrics, the leader in customer experience and creator of the Experience Management (XM) category, is changing the way organizations manage and improve the four core experiences of business??customer, employee, product, and brand. Over 12,000 organizations around the world are using Qualtrics to listen, understand, and take action on experience data (X-datatm)??the beliefs, emotions, and intentions that tell you why things are happening, and what to do about it. The Qualtrics XM Platformtm is a system of action that helps businesses attract customers who stay longer and buy more, engage employees who build a positive culture, develop breakthrough products people love, and build a brand people are passionate about. To learn more, please visit qualtrics.com.

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SOURCE Qualtrics