The increasing dependence on apps and the proliferation of AR apps for numerous activities is one of the major factors propelling market growth. However, factors such as hardware limitations will hamper market growth.
Mobile Augmented Reality Market: End-user Landscape
Based on the end-user, the enterprise segment led the market in 2020. The enterprise segment comprises industries such as advertising, marketing, aviation, education, healthcare, logistics, retail, and tourism, which use AR for commercial purposes. AR has the potential to bring about significant changes in the operational processes of an organization. Moreover, manual checking and tracking can be entirely avoided, thus saving time and money. The market segment will record a slow growth rate during the forecast period
Mobile Augmented Reality Market: Geographic Landscape
By geography, North America is going to have a lucrative growth during the forecast period. About 40% of the market's overall growth is expected to originate from North America. The high penetration rate of smartphones is one of the prime factors that will facilitate the mobile augmented reality market growth. The US and Canada are the key markets for Mobile Augmented Reality in North America.
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Companies Covered:
Alphabet Inc.
Apple Inc.
Blippar Ltd.
Independiente Communication Ltd.
Lenovo Group Ltd.
Magic Leap Inc.
PTC Inc.
Seabery Augmented Technology SL group
Seiko Epson Corp.
Zugara Inc.
What our reports offer:
Market share assessments for the regional and country-level segments
Strategic recommendations for the new entrants
Covers market data for 2019, 2020, until 2024
Market trends (drivers, opportunities, threats, challenges, investment opportunities, and recommendations)
Strategic recommendations in key business segments based on the market estimations
Competitive landscaping mapping the key common trends
Company profiling with detailed strategies, financials, and recent developments
Supply chain trends mapping the latest technological advancements
Technavio suggests three forecast scenarios (optimistic, probable, and pessimistic) considering the impact of COVID-19. Technavio's in-depth research has direct and indirect COVID-19 impacted market research reports.
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Marketing and advertisement - Market size and forecast 2020-2025
Gaming and entertainment - Market size and forecast 2020-2025
Education and learning - Market size and forecast 2020-2025
Travel and tourism - Market size and forecast 2020-2025
Others - Market size and forecast 2020-2025
Market opportunity by Application
Market Segmentation by End-user
Market segments
Comparison by End-user
Enterprise - Market size and forecast 2020-2025
Consumer - Market size and forecast 2020-2025
Market opportunity by End-user
Customer landscape
Geographic Landscape
Geographic segmentation
Geographic comparison
North America - Market size and forecast 2020-2025
Europe - Market size and forecast 2020-2025
APAC - Market size and forecast 2020-2025
MEA - Market size and forecast 2020-2025
South America - Market size and forecast 2020-2025
Key leading countries
Market opportunity by geography
Market drivers
Market challenges
Market trends
Vendor Landscape
Overview
Landscape disruption
Vendor Analysis
Vendors covered
Market positioning of vendors
Alphabet Inc.
Apple Inc.
Blippar Ltd.
Independiente Communication Ltd.
Lenovo Group Ltd.
Magic Leap Inc.
PTC Inc.
Seabery Augmented Technology SL group
Seiko Epson Corp.
Zugara Inc.
Appendix
Scope of the report
Currency conversion rates for US$
Research methodology
List of abbreviations
About Us
Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
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