Le Lézard
Classified in: Sports and recreation
Subjects: Photo/Multimedia, Survey

Conviva's Latest Streaming Data Shows Advertisers Beginning to Reemerge; Rise of Smart TVs Slows Growth for Connected TV Devices


Conviva, the leader in global streaming media intelligence, released its quarterly State of Streaming report for Q3 2020 today, showing a 57% year over year increase in overall viewing time, continuing the trend of multiple quarters of strong streaming growth. The report also uncovered new streaming trends including the long-awaited return of advertisers and the increasing battle between smart TVs and connected TV devices such as Roku.

"Streaming has exploded in the past year as illustrated by content like the NFL which saw 41% growth on streaming and remained relatively flat on linear TV," said Bill Demas, CEO, Conviva. "As a result, we are seeing more investment in streaming services, advertisers shifting to streaming platforms and consumers adopting streaming-enabled devices and TVs at a rapid pace."

Ad Demand Shows Signs of Recovery While Quality Improves

Unlike Q2 2020 when ad demand dropped dramatically due to the pandemic and lack of live sports, Q3 saw the global reemergence of ad demand, with a 22% increase in impressions owing to a 14% increase in ad attempts and a 22% decrease in failed ad attempts. Ad quality also improved in Q3, with time spent waiting for ads to buffer down 28%, and an 11% increase in picture quality.

Smart TVs on the Rise

Connected TV devices, such as Roku, Amazon Fire TV, Apple TV and Chromecast, continued to dominate streaming viewership in Q3 with 55% share of global viewing time. However, for the first time, connected TV devices did not keep pace with overall streaming growth (55% vs 57%), demonstrating an uncharacteristic falter in the category.

This slower growth can be attributed to more viewers streaming within their TV's native app rather than via an external device. In fact, smart TVs like Samsung, LG and Vizio grew significantly faster than all other devices in Q3, up 200% in viewing time. With this skyrocketing growth, smart TVs nearly doubled share over the past year, up to 14.8% from 7.7% the previous Q3.

Roku still remained the market leader among connected TV devices, capturing nearly half of the total connected TV viewing time in the quarter at 47.7% share. Amazon Fire TV finished a distant second with 27.6%.

Sunday Streaming ? NFL Tackles Digital

The number of NFL fans watching games via streaming increased 41% year over year. Daytime games saw the largest increase in Q3, up 63%, with nearly 70% of viewing taking place on a big screen. By contrast, primetime games captured a more modest 32% increase in viewing time year over year in Q3 2020.

TVs continue to dominate NFL viewing, with TV commanding 67% of all NFL viewing while mobile captured 13% and PC just 6% of NFL viewing time in Q3 2020.

On social media, North American sports leagues reached a new height in September with total engagements up 252% across the region's sports leagues including the NBA, NFL, NHL, MLB, and MLS as compared to their low in June. The two largest players, the NBA and the NFL, tell two stories, with NFL teams able to exceed total engagement levels from January, while NBA teams have not yet recovered to pre-pandemic levels of engagement. NFL teams likely fared better during their return as they produced more content in September than any other month during the year, leading them to their most successful month of the year in engagements.

Methodology

Data for Conviva's State of Streaming report was primarily collected from Conviva's proprietary sensor technology currently embedded in three billion streaming video applications, measuring in excess of 500 million unique viewers watching 150 billion streams per year with 1.5 trillion real-time transactions per day across more than 180 countries. Year-over-year comparisons were normalized at the customer level for accurate representations of industry growth. The social data consists of data from over 1360 accounts, over 29 million posts, 4.8 million videos, 183 billion video views and over 41 billion engagements across Facebook, Twitter, Instagram and YouTube.

About Conviva

Conviva is the leader in streaming media intelligence, powered by its real-time platform. More than 250 industry leaders and brands ? including CBS, CCTV, DAZN, Disney+, HBO Max, Hulu, Sky, Sling TV, TED, Univision and WarnerMedia ? rely on Conviva to maximize their consumer engagement, deliver the quality experiences viewers expect and drive revenue growth. With a global footprint of more than 500 million unique viewers watching 150 billion streams per year across 3 billion applications streaming on devices, Conviva offers streaming providers unmatched scale for continuous video measurement, intelligence and benchmarking across every stream, every screen, every second.


These press releases may also interest you

at 20:00
The Gregg Zaun Baseball Academy and The Gregg Zaun Foundation say farewell and thank you to Canada for fifteen great years by offering a free 3-minute video covering the basics of a baseball swing. "No gimmicks from guys who have never seen the...

at 19:01
Today, Wimbledon's official smartphone partner, OPPO, celebrated the return of tennis through the launch of their new campaign, Courting the Colour. Using impeccable craftmanship and advanced technology, OPPO, in partnership with Getty Images,...

at 18:51
Round 2! EthereumMax is getting back in the ring, this time with Gervonta Davis and Mario Barrios. The world first heard of eMax with its significant appearance at the Floyd Mayweather exhibition against Logan Paul two weeks ago. This first event...

at 18:10
On Monday, June 21, 2021, renowned sports lawyer Jeffrey Kessler and a litigation team from Winston & Strawn won a historic victory for college athletes when the U.S. Supreme Court unanimously held that NCAA restrictions on education related athlete...

at 16:40
The New York Sports Hall of Fame relaunched today with a slate of digital firsts, including bidding on a non-fungible token (NFT) of the speech regarded as the most famous in sports history. The historic 1-of-1 NFT of uncut film of the iconic 1939...

at 15:48
North Central West Virginia's newest indoor sports and recreation center, The Bridge Sports Complex, will officially open its doors with a celebration later this month. The Grand Opening weekend will begin with a private event Friday June 25 and...



News published on 29 october 2020 at 09:05 and distributed by: