Big 12 Conference Award-Winning "Champions for Life" Campaign Begins Sixth Season

The Big 12 Conference announces the launch of a new season of its award-winning Champions for Life campaign, highlighting the inspiring stories of its student-athletes and alumni.

In its sixth year, and coinciding with the Conference's 25^th anniversary, Champions for Life will re-visit previously featured student-athletes to showcase the impact they have made since graduation. Additionally, the campaign will spotlight current student-athletes who are using their platforms to impact positive change within their communities. This year's campaign includes current and former student-athletes from every Big 12 Conference member institution. Features will appear on all Big 12 digital and social media platforms and on Big12ChampionsforLife.com.

"One thing we have seen throughout this extraordinary time is the equally extraordinary efforts of our student-athletes to use their platforms and voices to encourage positive change," said Big 12 Commissioner Bob Bowlsby. "We have been inspired by their actions; amidst uncertainty and angst, their commitment to being more than an athlete is a beacon of hope for the future."

Nearly 350 student-athletes across all sports have been featured since the campaign launch in 2015.

For more information:

Visit Big12ChampionsforLife.com and follow the campaign on Twitter, Facebook, and Instagram.

About the Big 12 Conference

The Big 12 Conference is comprised of 10 Universities - Baylor, Iowa State, Kansas, Kansas State, Oklahoma, Oklahoma State, TCU, Texas, Texas Tech and West Virginia. The Big 12 is an NCAA Division I intercollegiate athletics conference that encompasses five states with over 40 million people within its geographic footprint. Celebrating its 25th anniversary, the Conference has produced over 680 Academic All-America selections and claimed national championship team titles in 17 of its 23 sponsored sports. Its student-athletes and teams have combined for over 660 individual NCAA titles and 63 team national championships. Nearly 5,000 student-athletes from across the United States and around the World compete annually under the Big 12 banner. For more information, visit Big12Sports.com and follow the Conference on Facebook (Facebook.com/Big12) and Twitter (@Big12Conference).