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Classified in: Science and technology, Business
Subject: TNM

Naviga's Acquire Media division acquired by Moody's Corporation


BLOOMINGTON, Minn., Oct. 21, 2020 /PRNewswire-PRWeb/ -- Naviga, Inc. a leading provider of software and services that power media-rich industries, today announced it has divested its financial services-focused Acquire Media entity to Moody's Corporation (NYSE:MCO).

Increasing demand for high-quality content is causing challenges for media organizations looking to engage and monetize audiences across every channel. With solutions for content creation, media presentation, audience engagement, advertising sales and digital media commerce, Naviga's Content Engagement Platform (CEP) serves the critical needs of media organizations.

"Naviga will focus its strategic investment and innovation on its Content Engagement Platform to enable media companies around the world to accelerate their digital transformation journey," said Scott Roessler, CEO of Naviga. "Whether through organic innovation, such as providing smart AI/ML-based layouts for print manufacturing workflows, or acquiring leading technologies, Naviga will continue to expand the ways it delivers ROI to customers."

Media organizations of all sizes are facing the challenges of managing content across multiple disparate teams, tailoring it to various touchpoints and driving engagement across a wide spectrum of audience segments all demanding a media-rich experience. Naviga is bridging the gap between yesterday's traditional print-only publisher to today's digital-by-default media house providing the industry's most modern and comprehensive content engagement offerings. Naviga helps its media customers maximize revenue and streamline business processes with solutions that are cloud-ready, digital-first and scalable to fit the needs of any media business.

"Naviga and Acquire Media are two great businesses with leading global positions in their respective markets," Roessler continued. "For more than two years Naviga and Acquire Media have mutually benefited from being a single company, creating mutual value for customers across respective industries. This separation is an important step in streamlining Naviga's focus on driving content engagement solutions to support publishers and media organizations worldwide."

Supporting Resources
See the Moody's Corporation press release.

About Naviga
Naviga is the leading provider of software and services powering media-rich industries. Our Content Engagement Platform (CEP) helps companies create, enrich, deliver and monetize content to manage engagements from end-to-end. Our solutions are easy to use, scalable and agile. Combining our experience in media with a dedication to digital, we've developed software solutions that help any content-driven business meet the demands of the future of information. With headquarters in Bloomington, MN and regional offices throughout the world, Naviga is a trusted partner serving over 3,200 news media, broadcast, magazine, financial services and corporate clients in 45 countries.

About Moody's Corporation
Moody's (NYSE: MCO) is a global integrated risk assessment firm that empowers organizations to make better decisions. Our data, analytical solutions and insights help decision-makers identify opportunities and manage the risks of doing business with others. We believe that greater transparency, more informed decisions, and fair access to information open the door to shared progress. With over 11,200 employees in more than 40 countries, Moody's combines international presence with local expertise and over a century of experience in financial markets. Learn more at moodys.com/about.

 

SOURCE Naviga


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News published on 21 october 2020 at 11:30 and distributed by: