The market for methyl ester ethoxylate is expected to grow at a CAGR of about 3% globally during the forecast period.
Growing demand from the detergents & industrial cleaning agents along with increasing awareness for bio-based chemicals are driving the market. On the flip side, limited performance compared to other surfactants coupled with unfavorable conditions arising due to the COVID-19 outbreak are hindering the market growth.
The methyl ester ethoxylate market is expected to grow during the forecast period owing to the increasing demand from the detergents & industrial cleaning agents.
Asia-Pacific region to dominate the market across the globe with the largest consumption from countries such as China and India
Key Market Trends
Growing Demand form the Detergents & Industrial Cleaning Agents
Methyl Ester Ethoxylate (MEE) is widely used in detergents & industrial cleaning agents and is expected have a moderate growth during the forecast period.
Methyl ester ethoxylate has three structural moieties, namely fatty acid group, polyethylene glycol chain, and a methyl group. MEE is low foaming non-ionic detergent and has better wetting properties when compared to fatty alcohol ethoxylate.
MEE is manufactured by direct ethoxylation of fatty methyl acid esters derived from soybean oil or coconut oil. They show high bio-degradability when compared to fatty alcohol ethoxylates. Moreover, they have low viscosity, low-freezing point, and excellent cleaning properties.
The growing urbanization and increasing awareness for hygiene and bio-based surfactants are expected to drive the market for the methyl ester ethoxylate during the forecast period
Asia-Pacific Region to Dominate the Market
The Asia-Pacific region is expected to dominate the market for methyl ester ethoxylate during the forecast period due to an increase in demand from countries like China and India.
Methyl ester ethoxylate offers excellent wetting, low- foaming, and superior cleaning properties and is suitable for all industrial and household cleaning activities.
India is among the largest manufacturers of soaps & detergents in the world. Moreover, India has the largest rural population with a share of about 65%, the growing penetration of the internet into rural areas and growing awareness for healthy habits is expected to drive the market.
The growing demand for the personal care industry in countries like China and India is expected to drive the market. China's personal care industry has a revenue of about USD 55 billion and whereas India's is estimated at around USD 27 billion.
Moreover, as per the Indian government, with the launch of the "Make in India" program, India is expected to become the fifth largest manufacturing country by the end of 2020 and is aiming to achieve a GDP share of about 25%. In agriculture, methyl ester ethoxylate is used in the production of agricultural chemicals. In India, agriculture has about 14% share of the total GDP, with the government initiates and various schemes to promote agriculture are expected to drive the market.
The aforementioned factors, coupled with government support, are contributing to the increasing demand for the methyl ester ethoxylate market in the Asia-Pacific during the forecast period.
Competitive Landscape
The global methyl ester ethoxylate market is consolidated with players accounting for a major share of the market. Few companies include INEOS, KLK OLEO, Lion Specialty Chemicals Co., Ltd., VENUS ETHOXYETHERS PVT.LTD., and Elevance Renewable Sciences, Inc.
Key Topics Covered:
1 INTRODUCTION
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Drivers
4.1.1 Growing Demand From the Detergents & Industrial Cleaning Agents
4.1.2 Increasing Awareness for Bio-Based Chemicals
4.2 Restraints
4.2.1 Limited Performance Compared to Other Surfactants
4.2.2 Unfavourable Conditions Arising Due to COVID-19 Outbreak
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