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New Research Indicates Racial Justice is Top Factor Motivating Young Voters of Color


WASHINGTON, Oct. 7, 2020 /PRNewswire/ -- Young voters of color say they are headed to the polls in November because they want to see change around systemic inequality and racism, according to a series of focus groups and findings from a recent poll released today by Advancement Project National Office. The data was collected as a part of the organization's Young Voters of Color Get Out the Vote Campaign. The campaign, which launches today, aims to motivate and mobilize young people of color?recognizing that Black, Brown, Native American and Asian American voters will make up one third of all eligible voters in 2020.

"Young people of color have led the racial justice movement this summer with significant wins around policing."

The nationally survey of 1,915 eligible Black, Latinx, Native and Asian American and Pacific Islanders (AAPI) voters ages 18-24 years old, found that young people of color were best motivated to vote with bold messages centering the issues they care most about: racism and systemic inequality.

"Young voters like me are anxious to get to the November election and are scrambling to understand the voting environment," said Kelsey Perine a senior at Southern University and A & M College and member of Advancement Project's Young Voters of Color Advisory Committee. "For young people, it can be hard to register in states like Louisiana and it can be challenging to sift through information to learn what is true and untrue. We need to hear about the issues we care about and what to do if we get turned away from the polls."

Key findings of the national polling (margin of error +/- 3%) and three focus groups including the following:

"Young people of color have led the racial justice movement this summer with significant wins around policing. They are leading racial justice campaigns in the streets and intend to vote on the issues that mean the most to their communities this fall," said Judith Browne Dianis, Executive Director of Advancement Project National Office.

Survey results indicate that seventy-eight percent (78%) of young voters of color have taken one or more political actions this year including signing a petition, posting or sharing content online, and protesting. One in four said they had participated in a protest. 

"National, state and local groups reaching out to young people of color during the election season should talk explicitly about racism, injustice and inequality," Jorge L. Vasquez Jr., Power and Democracy Program Director at Advancement Project National Office.  "We must continue educating young voters about how to safely and securely cast a ballot in 2020. Clear communications about available voting options will help address their understandable anxiety about unfamiliar voting methods and COVID-19 exposure at the polls."

Advancement Project National Office's Young Voters of Color Get Out the Vote digital campaign will focus on reaching and helping to educate low-propensity young voters of color, first-time voters, and young voters of color who are eligible to vote but are currently unregistered.

Access the campaign's messaging guide here.

Advancement Project National Office is a next-generation, multi-racial civil rights organization. Rooted in the great human rights struggles for equality and justice, we exist to fulfill America's promise of a caring, inclusive and just democracy. We use innovative tools and strategies to strengthen social movements and achieve high impact policy change. Visit www.advancementproject.org 

CONTACT
Jeralyn Cave, Advancement Project National Office 
jcave@advancementproject.org 
(202) 921-7321

SOURCE Advancement Project National Office


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News published on 7 october 2020 at 10:00 and distributed by: