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Subject: Contract/Agreement

Rockwell Automation and Microsoft Expand Partnership to Simplify Industrial Transformation


Rockwell Automation, Inc. (NYSE: ROK) and Microsoft Corp. (NASDAQ: MSFT) today announced a five-year partnership expansion to develop integrated, market-ready solutions that help industrial customers improve digital agility through cloud technology. By combining each company's expertise in the industrial and IT markets, respectively, teams can work together more seamlessly, enabling industrial organizations to save on infrastructure costs, speed time-to-value, and increase productivity.

Microsoft and Rockwell are working to deliver innovative edge-to-cloud-based solutions that connect information between development, operations and maintenance teams through a singular, trusted data environment. This will allow development teams to digitally prototype, configure and collaborate without investing in costly physical equipment. This unified information environment also enables IT and OT teams to not only securely access and share data models across the organization, but with their ecosystem of partners as well.

"Today, one thing we know for sure is that no business is 100% resilient. Those fortified with digital capabilities and assets are more resilient than others, and the cloud is how they will thrive," said Judson Althoff, executive vice president of worldwide commercial business, Microsoft. "We are pleased to deepen our already strong, decade-long relationship with Rockwell Automation to help businesses simplify industrial transformation, accelerate business outcomes and innovate with agility."

To date, the companies have co-developed over 20 use cases across Food & Beverage, Household and Personal Care and Life Sciences industries. The solutions developed from this partnership will augment and enhance our current offerings.

"This partnership provides Rockwell Automation and Microsoft customers with a holistic, simple solution for IIoT development and operations and removes data silos that hinder industrial digital transformation initiatives," said Blake Moret, Chairman and CEO of Rockwell Automation. "By eliminating a core barrier to automation initiatives, industrial organizations establish a digital thread connecting the entire enterprise, which in turn accelerates innovation, maximizes productivity and optimizes operations."

"Our team has seen the preview release of this new solution and we are excited about collaboration between our strategic partners, Rockwell Automation and Microsoft," said Tristan Hunter, GM Automation & Operational Technology at Fonterra Co-operative Group Limited, New Zealand's largest company and responsible for 30% of the world's dairy exports. "Moving data from our on-premise assets securely with context and providing new workflows for us to analyze and drive better outcomes is important to maintaining Fonterra's high standards across our many plants globally."

Organizations can access Rockwell Automation solutions now via the Microsoft Azure Marketplace with more solutions currently in development. The next phase of co-innovation solutions will be available to joint customers of Rockwell Automation and Microsoft customers in Q1 2021 at Automation Fair At Home.

About Microsoft

Microsoft (Nasdaq "MSFT" @microsoft) enables digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more.

About Rockwell Automation

Rockwell Automation Inc. (NYSE: ROK), is a global leader in industrial automation and digital transformation. We connect the imaginations of people with the potential of technology to expand what is humanly possible, making the world more productive and more sustainable. Headquartered in Milwaukee, Wisconsin, Rockwell Automation employs approximately 23,000 problem solvers dedicated to our customers in more than 100 countries. To learn more about how we are bringing The Connected Enterprise to life across industrial enterprises, visit www.rockwellautomation.com.

Forward-Looking Statements

This news release contains statements about future growth and growth acceleration, business performance, the integration and development of solutions, the closing of the equity transaction and the use of proceeds and share repurchases. These statements are "forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995. Words such as "believe", "estimate", "project", "plan", "expect", "anticipate", "will", "intend" and other similar expressions may identify forward-looking statements. Actual results may differ materially from those projected as a result of certain risks and uncertainties, including the fact that growth may not occur or accelerate as expected, subscription may not grow profitably as expected, the equity investment may not close when or as expected and any use of proceeds or share repurchases may not occur as expected, and the integration of the solutions and development of future solutions may not occur as expected, and those risks and uncertainties described in the companies' filings with U.S. Securities and Exchange Commission . These forward-looking statements reflect our beliefs as of the date of filing this release. We undertake no obligation to update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.


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