SAN FRANCISCO, Sept. 24, 2020 /PRNewswire-PRWeb/ -- Foottraffik's new AI software connects real-time trends to client Google Ads campaigns, supercharging performance and increasing revenue by up to 25%.
Using a combination of historical ecommerce transaction data, real-time weather data, and consumer social media trends, Foottraffik's new machine learning technology creates models around a variety of rich data sets. This extensive modeling produces dynamic bid strategies that respond to trends and shifts in demand, thus yielding greater returns.
Google Ads is the most popular and most used advertising channel on the number one search engine, Google. With Google's massive reach, the ability to leverage Google Ads for dispensaries is crucial for legitimizing the cannabis industry and increasing its visibility.
Founder and CEO Guillermo Bravo adds that, "As dispensary marketing is limited, it's great that we can offer a highly effective and reliable marketing channel for dispensaries to reach their local customers. This software will give dispensaries a competitive advantage in their local market by maximizing their advertising spend and increasing conversions and revenue. Foottraffik is happy to announce even more functionality when it comes to launching Google Ads campaigns for dispensaries and delivery services."
Thanks to their focus on transparency and revenue attribution, Foottraffik has been able to provide ecommerce transaction reporting on the return on investment of their Google Ads campaigns. With their new AI initiative, they will also be able to ensure that their clients' campaigns are as successful as possible and continue to improve their effectiveness by spotting and taking advantage of trends instantly.
Headquartered in San Francisco, Foottraffik is a dispensary eCommerce growth company specializing in ROI-focused campaigns, including Google Ads, targeted mobile display ads across 3000+ mobile apps and websites, and search engine optimization exclusively for cannabis dispensaries and delivery services. They are focused on increasing revenue generation through real-time data. Foottraffik revenue attribution integrates with online menus dutchie, Jane, Weedmaps, Woo-commerce, Tymber, Blaze, and more!
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