Le Lézard
Classified in: Science and technology, Sports and recreation
Subject: PER

Lyndon Campbell Joins MarketCast as New Head of Sports, Live Events and Brands


LOS ANGELES, Sept. 16, 2020 /PRNewswire/ -- MarketCast today announced the appointment of Lyndon Campbell to its senior leadership team as Corporate Senior Vice President and General Manager of MarketCast Sports, Live Events and Brands. The long-time Nielsen Sports leader will be responsible for guiding all client services, commercial activities and growth initiatives for MarketCast's sports, lifestyle brand, and live events clients, including Turnkey Intelligence, the sports fan research firm acquired by MarketCast in 2018 and rebranded earlier this year. Campbell will report to MarketCast CEO, John Batter.

"We are thrilled to have such an experienced and respected leader in sports media and data joining the MarketCast team," said Batter. "As fan consumption habits and sponsor spending continues to shift, Lyndon will provide the client service expertise and firepower to grow our share of the business and deliver new research and analytics services to support the biggest names in sports, media and brands."

Campbell spent more than a decade growing Nielsen Sports in North America, working closely with leading sports leagues, teams and brands, including the NFL, MLB and NBA, to deliver audience measurement services. In his new role with MarketCast, Campbell will be tasked with expanding MarketCast's fan research practice with existing sports clients and top lifestyle brands, as well as guiding the development of new advanced analytics products and services aimed at growing and nurturing fandom.   

"This is an incredible opportunity to join MarketCast during a period of massive industry growth and transformation," said Campbell. "Through its deep relationships with brand and entertainment clients, and recent acquisition of Turnkey Intelligence, MarketCast has established itself as a trusted resource for analyzing and understanding fandom across all media, and I look forward to leading this incredible team."

Campbell will join a growing MarketCast organization, which includes former leaders from Nielsen, Gracenote, IAC, NRG, Dreamworks and Comscore. Earlier this year, MarketCast integrated its recent acquisitions of social digital opinion measurement firm, Fizziology, custom research and insights leader, Insight Strategy Group, and Turnkey Intelligence (sports) under the MarketCast brand and leadership team. Combined, the new MarketCast organization provides the scale to support the largest media brands and sports leagues on the planet with the speed and agility to focus on solving unique client business challenges.

About MarketCast
MarketCast research, analytics and data science fuels fandom for leading studios, entertainment platforms, sports and lifestyle brands on the planet. Our unique mix of research analytics is combined with big data science to provide clients powerful insights to inform their biggest business decisions. Today, MarketCast counts some of the biggest names in entertainment as clients, including leading Hollywood studios, streaming services, video games publishers, lifestyle brands and sports leagues and teams.

For more information, visit: www.marketcast.com.

Press Contacts

MarketCast
Graham McKenna
graham.mckenna@marketcast.com 
510-332-8939

SOURCE MarketCast


These press releases may also interest you

at 10:05
Ball Corporation and Kroenke Sports & Entertainment (KSE) today established a first-of-its kind global partnership across three marquee venues in Denver, Los Angeles and London. The partnership was founded on a shared vision to advance...

at 10:00
KTR, the world's ultimate Indoor Action Sports Playground, has announced its newest franchise location will open on Monday, November 2, 2020, in the Salt Lake City suburb of Midvale, Utah. The 45,000 square foot, state-of-the-art family entertainment...

at 10:00
SportsTechX announced the launch of their latest initiative, Hello SportsTech, a consumer-focused platform with a mission to highlight innovative solutions for tech-savvy consumers hoping to upgrade their sports and fitness experiences. Hello...

at 10:00
The health and well-being of Canadians are the top priorities of the governments of Canada, and Newfoundland and Labrador. But the COVID-19 pandemic has affected more than our personal health. It is having a profound effect on the economy. That is...

at 09:45
The COVID-19 pandemic has continued to play an impacting role on people's mental health and overall wellbeing. According to recent research conducted by Gympass, 69% of employees have experienced burnout since remote work was mandated. As a result,...

at 09:30
Today, Planet Word, a revolutionary museum dedicated to the power, beauty, and fun of language and to showing how words shape the human experience, opened its doors to the public. Housed in Washington, D.C.'s historic Franklin School, Planet Word is...



News published on 16 september 2020 at 11:30 and distributed by: