Augmented Reality (AR) Market Analysis Highlights the Impact of COVID-19 (2020-2024) | Adoption of AR-enabled Smart Glasses to Boost Market Growth | Technavio
Technavio has been monitoring the augmented reality (AR) market and it is poised to grow by USD 76.99 billion during 2020-2024. The report offers an up-to-date analysis regarding the current market scenario, latest trends and drivers, and the overall market environment.
Although the COVID-19 pandemic continues to transform the growth of various industries, the immediate impact of the outbreak is varied. While a few industries will register a drop in demand, numerous others will continue to remain unscathed and show promising growth opportunities. Technavio's in-depth research has all your needs covered as our research reports include all foreseeable market scenarios, including pre- & post-COVID-19 analysis. Download a Free Sample Report on COVID-19 Impacts
Frequently Asked Questions-
Based on segmentation by application, which is the leading segment in the market?
The enterprise segment is expected to be the leading segment in the global market during the forecast period.
What is a major trend in the market?
Increasing AR integration in mobile devices is one of the major trends driving the market growth.
Who are the top players in the market?
Alphabet Inc., Dynabook Inc., Facebook Inc., Microsoft Corp., PTC Inc., Qualcomm Inc., Samsung Electronics Co. Ltd., Upskill, Vuzix Corp., and Zugara Inc. are some of the major market participants.
What is the key market driver?
Adoption of AR-enabled smart glasses is one of the major factor driving the market.
The market is concentrated, and the degree of concentration will decelerate during the forecast period. Alphabet Inc., Dynabook Inc., Facebook Inc., Microsoft Corp., PTC Inc., Qualcomm Inc., Samsung Electronics Co. Ltd., Upskill, Vuzix Corp., and Zugara Inc. are some of the major market participants. The adoption of AR-enabled smart glasses will offer immense growth opportunities. To make most of the opportunities, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
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Technavio's custom research reports offer detailed insights on the impact of COVID-19 at an industry level, a regional level, and subsequent supply chain operations. This customized report will also help clients keep up with new product launches in direct & indirect COVID-19 related markets, upcoming vaccines and pipeline analysis, and significant developments in vendor operations and government regulations.
Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources. The augmented reality (AR) market report covers the following areas:
Augmented Reality (AR) Market Size
Augmented Reality (AR) Market Trends
Augmented Reality (AR) Market Analysis
This study identifies increasing AR integration in mobile devices as one of the prime reasons driving the augmented reality (AR) market growth during the next few years.
Technavio suggests three forecast scenarios (optimistic, probable, and pessimistic) considering the impact of COVID-19. Technavio's in-depth research has direct and indirect COVID-19 impacted market research reports.
CAGR of the market during the forecast period 2020-2024
Detailed information on factors that will assist augmented reality (AR) market growth during the next five years
Estimation of the augmented reality (AR) market size and its contribution to the parent market
Predictions on upcoming trends and changes in consumer behavior
The growth of the augmented reality (AR) market
Analysis of the market's competitive landscape and detailed information on vendors
Comprehensive details of factors that will challenge the growth of augmented reality (AR) market vendors
Table of Contents:
PART 01: EXECUTIVE SUMMARY
PART 02: SCOPE OF THE REPORT
2.1 Preface
2.2 Currency conversion rates for US$
PART 03: MARKET LANDSCAPE
Market ecosystem
Market characteristics
Market segmentation analysis
PART 04: MARKET SIZING
Market definition
Market sizing 2019
Market size and forecast 2019-2024
Market Outlook
PART 05: FIVE FORCES ANALYSIS
Bargaining power of buyers
Bargaining power of suppliers
Threat of new entrants
Threat of substitutes
Threat of rivalry
Market condition
PART 06: MARKET SEGMENTATION BY APPLICATION
Market segmentation by application
Comparison by application
Enterprise - Market size and forecast 2019-2024
Retail - Market size and forecast 2019-2024
Healthcare - Market size and forecast 2019-2024
Media and entertainment - Market size and forecast 2019-2024
Education - Market size and forecast 2019-2024
Other applications - Market size and forecast 2019-2024
Market opportunity by application
PART 07: CUSTOMER LANDSCAPE
PART 08: GEOGRAPHIC LANDSCAPE
Geographic segmentation
Geographic comparison
North America - Market size and forecast 2019-2024
APAC - Market size and forecast 2019-2024
Europe - Market size and forecast 2019-2024
South America - Market size and forecast 2019-2024
MEA - Market size and forecast 2019-2024
Key leading countries
Market opportunity
PART 09: DECISION FRAMEWORK
PART 10: DRIVERS AND CHALLENGES
Market drivers
Market challenges
PART 11: MARKET TRENDS
Increasing AR integration in mobile devices
Platform-independent
Growing number of acquisitions and partnerships
PART 12: VENDOR LANDSCAPE
Overview
Landscape disruption
Competitive scenario
PART 13: VENDOR ANALYSIS
Vendors covered
Vendor classification
Market positioning of vendors
Alphabet Inc.
Dynabook Inc.
Facebook Inc.
Microsoft Corp.
PTC Inc.
Qualcomm Inc.
Samsung Electronics Co. Ltd.
Upskill
Vuzix Corp.
Zugara Inc.
PART 14: APPENDIX
Research methodology
List of abbreviations
Definition of market positioning of vendors
PART 15: EXPLORE TECHNAVIO
About Us
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