Le Lézard
Classified in: Science and technology
Subjects: Product/Service, Funding

Ad-tech Company Buzzvil Tightens Grip in the US, Japan, Taiwan


Buzzvil, a global leader of rewarded ads platform, announced that it launched the world's first bubble-like ad inventory, Pop, to tighten its grip in the global ad-tech market, including the United States, Taiwan, and Japan.

The Softbank-backed company Buzzvil has more than 100 global publishers, including South Korea's three major mobile carriers and membership operators, such as OK Cashbag, L.Point, CJ ONE, Happy Point, Hana Members, Liiv Mate, as well as Japan's largest railway company JRE and point operator Ponta. The company is also in talks with U.S. point operator AppKarma and Taiwan's UUPON.

John Lee, CEO of the company, said, "Buzzvil has dominated the South Korean market with our SDK (software development kit) solutions. With our offices in the U.S., Taiwan, and Japan, we will now provide yet another innovative solution to optimize ad revenue for our global publishers."

In June, Buzzvil introduced Pop to its enhanced lineup of marketing solutions. This bubble-like unit will act as a shortcut utility tool, allowing the app user to use certain features and consume content of the app right from the home screen. The unit also generates additional ad revenue for publishers by displaying rewarded ads. A patent for this unit has recently been filed.

Buzzvil will apply for patents on a number of machine learning-based technologies, including a dynamic ad system that displays rewarded ads only to valuable customers, and systems that identify fraudulent users so marketers can optimize advertising costs, eventually allowing publishers to see optimal returns.

Meanwhile, Buzzvil recently raised 20.5 billion Korean won (17 million USD) in series C from Mega-7 Club for its compelling reward-based ad tech that maximizes ad revenue for publishers. The Mega-7 Club, dubbed as South Korea's version of Softbank Vision Fund, consists of returning investors LB Investments, Company K Partners and new investors SBI Investments, Korea Development Bank and Shinhan Bank.

The deal follows the fast-growing company's series B in 2015 from LB Investments and Company K Partners, alongside other investors, and series A from Softbank Ventures Asia in 2014.


These press releases may also interest you

at 12:00
NYMBUS®, a leading provider of banking technology solutions, today announced the Board of Directors has appointed Jeffery Kendall to serve as the company's Chief Executive Officer, effective October 1, 2020. Kendall succeeds the company's founder,...

at 11:59
IMMUNOPRECISE ANTIBODIES LTD. (the "Company" or "IPA") , a leader in full-service, therapeutic antibody discovery and development, today announced that Dr. Jennifer Bath, CEO of IPA, is scheduled to appear today as a guest on Bloomberg Technology...

at 11:55
As the New Hampshire Union Leader reported on September 22nd, a Merrimack County Superior Court judge sided with the Aliera Companies and Trinity HealthShare in ordering a halt of New Hampshire Insurance Department administrative proceedings against...

at 11:46
IMPLAN Group, the leading provider of economic impact data and technology, has constructed a data set to facilitate modeling economic impacts in the age of COVID-19. The Evolving Economy - COVID 2020-Q2 Data provides a portrait of the structural...

at 11:34
ActiveProspect, the SaaS platform for consent-based marketing, announced today that Steve Rafferty, CEO of ActiveProspect and Ross Shanken, CEO of Jornaya will be interviewed by Marty Collins, Chief Legal and Privacy Officer of QuinStreet on the...

at 11:30
The "Data Center Cooling Market - Global Outlook and Forecast 2020-2025" report has been added to ResearchAndMarkets.com's offering. In-depth Analysis and Data-driven Insights on the Impact of COVID-19 Included in this Global Data Center Cooling...



News published on 14 august 2020 at 00:20 and distributed by: