Le Lézard
Classified in: Environment, Science and technology
Subject: PDT

Duluth Trading Co.'s New 'Eco-Cheekstm' Underwear Combine Consciousness With Comfort


MOUNT HOREB, Wis., Aug. 5, 2020 /PRNewswire/ -- Just in time to kick off today's National Underwear Day, Wisconsin-based workwear and lifestyle brand Duluth Trading Co. introduces Eco-Cheekstm to its renowned collection of men's underwear. The latest pair is made with recycled polyester that's been sourced from post-consumer plastic bottles, and will be offered alongside Duluth's five-star-rated Buck Nakedtm, cooling Armachillo®, corralling Bullpen® and cloud-like Dang Softtm, among others.

In classic Duluth fashion, every unique style of the brand's underwear prioritizes optimal functionality, supreme comfort, and the perfect fit. Eco-Cheekstm are no exception. An average of three recycled plastic bottles per pair is used to create the soft polyester, which is blended with a generous amount of spandex to provide Duluth's signature no-pinch flex and recovery. Additional features of Eco-Cheekstm Underwear include a no-roll waistband made with recycled materials, comfortable Crouch Gusset®, and quick-dry, anti-stink and wicking qualities that give wearers the best of both performance and eco-conscious worlds.

"Underwear design and innovation are in our DNA, and with Eco-Cheekstm, we knew there was a sweet spot between unmatched performance and environmental responsibility," said Ricker Schlecht, Senior Vice President of Product Development and Creative, Duluth Trading. "We're excited to celebrate National Underwear Day with a new line of underwear that's smarter, greener, and on par with our brand standards."

Available in a range of men's sizes from small through 4XL, Duluth Trading's Eco-Cheekstm will be available in Boxer Brief, Short Boxer Brief and Boxer styles for $19.50. Additional underwear offerings range in price from $24.50 to $35.50 and can be found on www.duluthtrading.com or at any of the brand's 60+ retail stores across the nation, now offering curbside pickup.

About Duluth Trading
Duluth Trading is a rapidly growing lifestyle brand for the Modern, Self-Reliant American.  Based in Mount Horeb, Wisconsin, we offer high-quality, solution-based casual wear, workwear and accessories for men and women who lead a hands-on lifestyle and who value a job well done. We provide our customers an engaging and entertaining experience. Our marketing incorporates humor and storytelling that convey the uniqueness of our products in a distinctive, fun way, and our products are sold exclusively through our content-rich website, catalogs and "store like no other" retail locations. We are committed to outstanding customer service backed by our "No Bull Guarantee" ? if it's not right, we'll fix it. Visit our website at www.duluthtrading.com

Media Contact:
TURNER PR  |  (212) 889-1700  |  Duluth@turnerpr.com

 

SOURCE Duluth Trading


These press releases may also interest you

at 14:18
Lung Cancer accounts for 25 percent of cancer-related deaths in the U.S. and causes more deaths than the next three cancers combined. Yet, lung cancer screening rates remain some of the lowest. Empowered by Thynk Health's complete cancer screening...

at 14:12
Foley Group, Inc. and Convergence Partners, Inc., announced today the completion of the merger of their companies to offer the electrical industry a unified resource for virtually all their products, services, and design needs. The merged business...

at 14:11
LayerOne Financial L.P., an independent, global provider of agile financial technology for the institutional investment management community, today announced it was named "Best Post-trade Technology" at the 2020 HFM European Technology Awards. ...

at 14:10
VR Systems, one of the nation's premier elections technology companies, today announced its flagship Voter Focus solution has been certified for use by the Texas Secretary of State's Elections Division. Election Administrators across the 254 counties...

at 14:10
Ring, whose mission is to make neighborhoods safer, today introduced new industry-leading security solutions designed to meet the needs of neighbors everywhere. New devices and features include security devices that protect users' cars at home and on...

at 14:10
RA'ANANA, Israel and POWDER SPRINGS, Georgia, Sept. 24, 2020 /PRNewswire/ -- Mer Telemanagement Solutions Ltd. (MTS) , a global provider of telecommunications expense management (TEM), call accounting and contact center software, today announced that...



News published on 5 august 2020 at 09:01 and distributed by: