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Forrester Recognizes Five B2B Organizations For Achieving Strong Sales, Marketing, And Product Alignment


CAMBRIDGE, Mass., May 27, 2020 /PRNewswire/ -- Forrester today recognized five B2B organizations that transformed their marketing positioning, strategy, and processes to drive business growth using SiriusDecisions frameworks. Executives from Cisco, CME Group, Gigamon, SAP + Qualtrics, and VMware Carbon Black were honored as Return on Integration (ROI) Honors winners at the recently concluded Summit 2020, where they shared inspiring stories of their marketing transformation journeys. These organizations navigated and succeeded through change to accomplish ambitious goals and were bold in tackling new challenges.

Forrester recognized these companies for their ability to move fast, adapt, and innovate. The ROI Honors winners took risks without the fear of failing, charted new paths with confidence, and acted decisively to drive demand and improve company performance as a result.

Brief description of ROI honorees' success stories:

"The winners personify behaviors that we like to call being bold at work," Forrester VP of Product Management John Donlon said. "At Forrester, being bold at work doesn't just mean coming up with new, creative ideas ? it's about putting bold ideas into action. These companies relied on research-based approaches to problem-solving and serve as a true inspiration to other organizations that are experiencing unprecedented challenges given the current business climate."

To lead by example, Forrester quickly transformed its flagship Summit 2020 into a fully paid, four-day virtual event at a time when many organizations either canceled or offered free virtual events due to COVID-19. Attendance for the virtual event matched the number of attendees at last year's physical event, demonstrating Forrester's confidence and ability to move fast, adapt, and innovate.

Resources:

About Forrester

Forrester is one of the most influential research and advisory firms in the world. We work with business and technology leaders to drive customer-obsessed vision, strategy, and execution that accelerate growth. Forrester's unique insights are grounded in annual surveys of more than 690,000 consumers and business leaders worldwide, rigorous and objective methodologies, and the shared wisdom of our most innovative clients. Through proprietary research, data and analytics, custom consulting, exclusive peer groups, certifications, and events, we are revolutionizing how businesses grow in the age of the customer; learn more at forrester.com.

Shweta Agarwal, (617) 613-6805, sagarwal@forrester.com

 

SOURCE Forrester


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