RollWorks, a division of NextRoll, Inc., today announced an integration with LinkedIn Marketing Solutions that allows B2B marketers to easily launch, optimize and report on their account-based activities across both platforms. Integrating LinkedIn ads with RollWorks' robust account-based platform allows B2B marketers to effectively target and engage priority accounts and measure results all in one place.
The new integration enables marketers to:
Blackbaud, a provider of cloud software, services, expertise, and data intelligence that empowers and connects people to drive impact for social good has piloted RollWorks' integration with LinkedIn as they continue to build out their ABM program.
"We first applied the RollWorks' integration with LinkedIn to our LinkedIn Showcase Page for our Healthcare market, which was originally intended to serve as a top-of-funnel touchpoint to engage with new contacts across target accounts," said Sam Kuehnle, leader of digital marketing at Blackbaud, a cloud software company. "When the page was created, it had minimal followers and engagement. Through RollWorks' targeting capabilities with LinkedIn's expansive network, the page gained 1,000 followers from those target accounts in just three months and is showing no signs of slowing down."
"The integration with LinkedIn supports RollWorks' commitment to democratizing ABM as it's empowering marketers to launch, manage, optimize and run account-based advertising campaigns across different channels from multiple systems," said Mike Stocker, vice president of strategic partnerships at RollWorks. "We're excited to make ABM approachable and successful for ambitious B2B marketers by delivering a powerful, turnkey ABM solution that can now reach LinkedIn's professional audience at scale."
Visit the RollWorks pricing page to learn more about the availability of the LinkedIn Connector as an add-on to the Starter, Standard, Professional, and Ultimate packages.
For more information, visit RollWorks' latest blog post.
About RollWorks
RollWorks, a division of NextRoll, Inc., offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks' solutions address the needs of organizations large and small ?from those with best-in-class ABM programs to those just beginning their exploration. By empowering teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system-of-record, RollWorks is an indispensable platform for marketers and sellers who believe that an account-based approach is just good business. To learn more visit www.rollworks.com.
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