Le Lézard
Classified in: Science and technology
Subjects: PDT, CPN

Ad Age's Campaign Trail coverage returns


NEW YORK, March 11, 2020 /PRNewswire/ -- Ad Age, the most-trusted source for the advertising, marketing and media industry, today announced the official launch of Ad Age 2020 Campaign Trail, the award-winning special report coverage from Ad Age Datacenter. 

Using world-class data from Kantar/CMAG, the 2020 Campaign Trail provides critical industry context, systemically examining how, when and why the various candidates and campaigns are deploying their funds for advertising and messaging?and the impact it has across industries.

This marks a return to the presidential campaign trail for Ad Age. The publication's 2016 Campaign Trail coverage broke readership records, driving millions of page views and winning industry accolades including a Jesse H. Neal Award for excellence in business reporting.

Campaign Trail, led by Ad Age Editor-at-Large Simon Dumenco and Ad Age Datacenter Director of Management Kevin Brown, is supported by unparalleled reporting from Ad Age's media, retail, CPG and tech beats. The Campaign Trail also includes the Campaign Scorecard, an exclusive, comprehensive view of spending across broadcast, cable, satellite TV, radio and digital.

Campaign Trail coverage is available on AdAge.com or AdAge.com/CampaignTrail. Ad Age will also be hosting an Ad Age Campaign Trail event in New York this October, giving attendees an important in-depth look just weeks before the presidential election.  

About Ad Age
Ad Age is a daily must-read for an influential audience of decision makers and disruptors across the advertising, marketing and media landscape.

Created in 1930 to cover a burgeoning industry with objectivity, accuracy and fairness, Ad Age is built on a bedrock on journalistic integrity. Today, Ad Age is a global media brand focused on curated creativity, data and analysis, people and culture, and innovation and forecasting. Ad Age is Important to Important People.

SOURCE Ad Age


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News published on 11 march 2020 at 09:00 and distributed by: