Le Lézard
Classified in: Sports and recreation
Subject: Divestiture

Riddell Sells Kollege Town Sports Apparel Division to BSN SPORTS


Riddell, the leader in football helmet technology, today announced the divestiture and sale of certain assets associated with Kollege Town Sports, a division of the company's apparel business, to BSN SPORTS. Kollege Town is a team sports and corporate apparel dealer, which was acquired by Riddell in 2015 to operate the company's apparel business. BSN SPORTS is the nation's largest direct marketer and distributor of sporting goods to the school and league markets and a division of Varsity Brands. The divesture includes a large portion of the Kollege Town sales force, sales management and customer service, and fanaKTive capabilities.

"We appreciate the years of service, hard work and contributions of the Kollege Town team," said Riddell and BRG Sports President and Chief Executive Officer Dan Arment. "This development provides Riddell the opportunity to advance our core football protective equipment business in an incredibly dynamic marketplace. Riddell will continue to lead the industry forward as it brings new protective technologies to the field that help athletes perform at their best."

In addition to football head protection, smart helmet technology and accessories, the company will maintain an apparel offering focused on Riddell branded football practice apparel, team sports stock game and custom uniforms, as well as a full complement of basics, coaching and spirit wear.

About Riddell

Riddell is a premier designer and developer of football helmets, protective sports equipment, head impact monitoring technologies, apparel and related accessories. A recognized leader in helmet technology and innovation, Riddell is the leading manufacturer of football helmets and shoulder pads, and a top provider of reconditioning services (cleaning, repairing, repainting and recertifying existing equipment). For more information, visit our website at http://www.riddell.com/, like the Riddell Facebook page, or follow Riddell on Instagram and Twitter @RiddellSports.


These press releases may also interest you

at 17:30
Operation Dry Water Highlights Dangers of Impaired Boating During National Safe Boating Week
As part of National Safe Boating Week, running from May 18 - 24, 2024, Operation Dry Water (ODW) is reminding boat operators and passengers of the dangers associated with boating under the influence (BUI)....

at 16:00
Media advisory - Minister Ferrada to deliver remarks and participate in unveiling of new tourism initiative
The Honourable Soraya Martinez Ferrada, Minister of Tourism and Minister responsible for the Economic Development Agency of Canada for the Regions of Quebec, will deliver a keynote address at the Hotel Association of Canada's annual conference, and...

at 15:30
Debut Book by J.D. Southers Soars to Top Spot on Amazon Charts, Offering Guidance for Up-and-Coming Creatives in Showbiz
J.D. Southers, a dynamic millennial and a multifaceted creative professional, announces the launch of her debut book, "Make It in Showbiz: Life Behind the Scenes." This release marks a significant milestone in her journey from a 9-to-5 job...

at 15:17
Santa Clara Artistic Swimming Club to Host the 10&U Summer Trainee Program
The Santa Clara Artistic Swimming Club is pleased to announce that they are hosting a 10&U summer trainee program for young athletes who would like to explore artistic swimming. To learn more about the 10&U program, including how to register for the...

at 15:02
Boston Children's Museum Opens Hundred Acre Wood: A Winnie-the-Pooh Experience
Boston Children's Museum recently opened its Hundred Acre Wood: A Winnie-the-Pooh Experience. Visitors will embark on a fun journey and celebrate with everyone's favorite teddy bear and friends. Children and families can enjoy playful adventures such...

at 15:00
Explore North Dakota's Accessible Experiences Throughout the State
In addition to North Dakota's stunning landscapes and warm hospitality, the state's tourism attractions are committed to ensuring accessibility for all. Whether you're a resident or planning a vacation, the beauty of North Dakota both outdoors and...

More news about Sports and recreation...


News published on and distributed by: