Le Lézard
Classified in: Business
Subject: SVY

New Survey: American Customers Want Companies To Focus On Employee Investment, Not Politics


ARLINGTON, Va., Jan. 21, 2020 /PRNewswire/ -- A national survey released today by PLUS Communications and GS Strategy Group finds that heading into a divisive presidential election year, customers want businesses to focus on taking care of their employees over pursuing politically-motivated social campaigns.   

The survey of 1,000 U.S. customers found that "[c]ompanies can prove their commitment to putting people over profits by showing how they treat employees," and that "[c]ompanies should stay neutral, not cater to the far left or right.  Having a centrist image is key to maintaining or developing a positive image among customers."

"This new research shows that companies can boost their image, even in today's polarizing political climate, by focusing on employee well-being," said PLUS Communications Managing Partner Danny Diaz.  "Smart companies should take advantage of the booming economy to take care of their employees, not cater to the politics of the moment."

"Despite what some talking heads might have you believe, our research shows that companies would do well to steer clear of politically divisive social campaigns," added GS Strategy Group President Greg Strimple.  "Investing in employees is a critical way for companies to show customers they have placed a premium on the right priorities." 

Key Findings:

Strategic Takeaways:

About the Survey:

PLUS Communications and GS Strategy Group recently conducted a national survey of U.S. customers assessing American demand for corporate responsibility and political engagement.  The survey, which was conducted online in December 2019, interviewed 1,000 customers and had a margin of error of plus or minus 3.1 percent. 

About GS Strategy Group

GS Strategy Group combines expertise in both research and the application of research to communications and public affairs decision-making.  Our specialty is designing research instruments from a communicator's point-of-view, with the specific goal of gaining knowledge that is actionable ? not just interesting.  We design our research tools for the express purpose of predicting trends and shifts before they occur ? allowing us to provide an in-depth analysis of the behavior behind individual decision-making processes.   By asking the target audience what they know and how they behave, we identify those subgroups with whom we can have productive conversations to build a positive public image around a concept or movement.  All data is analyzed at the macro and micro levels to best inform future decisions about communications and outreach efforts.  This behavioral approach to research gives us an unparalleled way of assessing the environment and developing the strategy, tactics and targeted messages that will yield the best results. 

To learn more about GS Strategy Group, click here

About PLUS Communications

Founded in 2011 by three of the nation's top political and public affairs strategists, PLUS Communications is a Beltway-based consulting firm specializing in campaign management, media relations, coalition building, award-winning paid advertising, cutting-edge digital engagement, crisis communications, litigation support and message development.  Distinguished for a campaign-style approach, the firm employs more than 100 professionals, including more than one dozen partners with unrivaled experience advising Fortune-500 companies, trade associations and non-profit organizations across a host of industries. 

PLUS Communications has received many of the highest accolades in the communications industry, including PRWeek's Best in Public Affairs and Best for a Cause awards ? in addition to being named a finalist in 2019 for "Outstanding Midsize Agency" ? and Holmes Report Gold SABRE's Best in Public Affairs and Best in Telecommunications

To learn more about PLUS Communications, click here

SOURCE PLUS Communications


These press releases may also interest you

at 22:38
Kaplan Fox & Kilsheimer LLP (www.kaplanfox.com) is investigating Spirit AeroSystems Holdings, Inc. ("Spirit " or the "Company") .  A class action securities lawsuit has been filed on behalf of investors who purchased Spirit securities between October...

at 22:37
Kaplan Fox & Kilsheimer LLP (www.kaplanfox.com) is investigating claims on behalf of investors of Fluor Corporation ("Fluor" or the "Company") .  Investors who purchased Fluor securities may be affected. On August 1, 2019, after the market closed,...

at 21:10
Becle, S.A.B. de C.V. ("Becle") (BMV: CUERVO*) today announced that it will release its fourth quarter 2019 unaudited financial results on Thursday, February 27, 2020, after the market close. The conference call will now be held at 8:30 a.m. Mexico...

at 21:00
The Los Angeles labor law attorneys at Blumenthal Nordrehaug Bhowmik De Blouw LLP, filed a class action lawsuit against Gallagher Bassett Services, alleging that the company failed to accurately calculate and record overtime compensation for their...

at 21:00
The law firm of Berry & Associates has completed their move into a new office at 116 West Main Street in Blue Ridge, Georgia. The office space was designed to provide a comfortable, relaxing, and private environment for prospective clients as well as...

at 21:00
DVC Shop, a licensed resale broker who specializes in Disney Vacation Club timeshare resale and rentals, has released a new application that allows users to create on-going searches for DVC resale listings and rental reservations. The company has...



News published on 21 january 2020 at 09:50 and distributed by: