Le Lézard
Classified in: Business
Subjects: TNM, WOM, MAT

Women-Led Investor Group Acquires Sexual Wellness Brand Lovability with Plans for Expansion, Growth

LOS ANGELES, Jan. 15, 2020 /PRNewswire/ -- Lovability, a groundbreaking sexual health & wellness brand known for its message of empowerment, inclusivity and social activism, has been acquired by a women-led investor group led by sexual wellness pioneer Maureen Pollack, with goals for continued expansion and growth.

The sale of Lovability to Pollack and her partners represents a milestone in the sexual health and wellness industry, marking one of the few, if not only, corporate acquisitions in this space between two women founders.

Lovability was founded in 2014 by Tiffany Gaines to destigmatize the purchase and carrying of condoms by women. From the start, it's been committed to 100% body-safe ingredients and, today, it offers a range of purse-ready sexual wellness products, including the brand's popular ultra-thin, easy-open and vegan latex condoms and sleek damage-protecting carrying tins; the plant-based Hallelubeyah personal lubricant; a selection of fun, self-love body sprays (including the brand's Instagram famous F*ckboy Repellent); natural, plant-fiber Quickies wipes; sex-positive gift sets featuring curated bundles of Lovability's most crowd-pleasing products; and more. Each is designed with women-identifying individuals in mind - for use at home, or, especially - for easily carrying on-the-go. The company also donates a percentage of profits from every order to Planned Parenthood.

"I couldn't be more pleased to see Lovability under the leadership of Maureen, as she has such a deep understanding of the sexual health and wellness industry and is a fellow female entrepreneur. I know Lovability is in the right hands with Maureen and her team," said Lovability founder Tiffany Gaines, who will continue to consult on the brand.

Pollack, herself a brand-builder in the sexual wellness space and an intimacy coach, invented The WaterSlyde, an innovative and patented aquatic stimulator that was recently introduced into Lovability's umbrella of products. Co-owners Kamini Sharma (ex-UFC, ESPN, NHL) and John Paul Basile (ex-NBA, Feld Entertainment) are former sports and entertainment senior executives with global expertise in brand-building, marketing, fan engagement, partnerships and events.

Together, the three are committed to championing Lovability's values of women-focused innovations and the use of body-safe materials? as well as introducing innovative new products and sustainable packaging, and expanding distribution to make Lovability's empowering, sex-positive products more accessible than ever before.

"Lovability's overarching mission is to help women take charge of their sexual health and happiness - and feel great doing it. I'm so excited to grow this brand and its vibrant community even further, without ever losing sight of why it was first created," Pollack said.



Press Contact:     
Erica Braverman

SOURCE Lovability

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News published on 15 january 2020 at 08:33 and distributed by: