WOND3R, Vivienne Tam and Houston celebrate their 4 billionth Impression
HOUSTON, Jan. 7, 2020 /PRNewswire/ -- What do Space, Butterflies and Rodeos have in common?
Two things: Vivienne Tam and Houston. Just seasons ago, creative agency WOND3R worked with global fashion icon Vivienne Tam to quite literally put Houston on the runway at New York Fashion Week for their client Visit Houston. Tam was so inspired by the city, she featured elements of Houston in every item of her 2017 summer/spring collection.
Part of what made the "Houston Collection" project so successful was not just the initial press off of Fashion Week, but how evergreen the campaign really is. Vivienne's Houston Collection continues to be sold, worn and celebrated in cities all over the world.
In celebration of the campaign's 4th billion media impression, WOND3R has created a film that explains how the team used "Earned Media" to kickstart of makeover of Houston's image.
"Houston doesn't get the global attention it deserves. Our goal was to create a stir big enough, people would have no choice but to take notice of Houston and its many attractions," adds WOND3R Co-Founder Kerry Chrapliwy.
"Vivienne toured the Mexican Pulga off of HWY 59, The Buffalo Bayou Partnership, the Contemporary Art Museum of Houston featuring Mark Flood, the Asia Society Texas. She met with Joel Cowley from the Rodeo and brunched with Houston Jazz Educator and Impresario, Doc Morgan whose High School for the Performing and Visual Arts pupils include Jason Moran, Eric Harland, Robert Glasper, Mike Moreno ? to name a few," says WOND3R Co-Founder Graham Painter, also a graduate of the high school.
Vivienne fell in love with the diversity of Houston, mirroring her brand aesthetic of "East Meets West". Houston's equally diverse make up of Asian American, African American, Latin American and Anglo American cultures is twenty years ahead of the rest of the nation.
The Houston Collection appeared in high-end boutiques throughout world, including Houston, Tokyo, Beijing, Hong Kong, Manilla, Singapore, Bangkok and New York.
The collection was featured in more than 200 international articles including; 23 countries of Vogue Magazine, the Verge, Fox National News, Cosmopolitan, Elle Magazine, The Wall Street Journal ? and has delivered over 2 Billion Impressions in the US and Europe and another 2 Billion Impressions throughout China. The earned media of 4 billion impressions is the equivalent of $50 Million dollars of paid media. The team was able to break the goal of 20 million tourists to Visit Houston two years ahead of schedule.
Vivienne was even given her own day by the mayor of Houston in celebration of the collection, making May 4 officially Vivienne Tam Day in Houston.
About
WOND3R is a global creative agency founded in 2016 by industry veterans in the most diverse city in America, Houston Texas. We build integrated ideas shared billions of times through experiential, social and digital platforms. We come from the future and we're here to help. For more information, visit www.wond3r.company.
Vivienne Tam is an international designer known for her culture-bridging East-meets-West approach to design, as well as pioneering global collaborations which marry fashion with technology and renowned brands. Vivienne Tam effortlessly blends her cultural roots with a modern design vocabulary recognized for its artistry. The Vivienne Tam brand is sold online globally and operates more than 40 retail stores throughout Asia.
CONTACT: Charlie Le, [email protected]
SOURCE WOND3R
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