'Tis the Season for Giving Back: Ben Mulroney accepts donation on behalf of The Shoebox Project

Allstate Canada partners with The Shoebox Project for a fourth year, helping over 2,300 Canadian women in-need

TORONTO, Dec. 10, 2019 /CNW/ - Allstate Canada is proud to announce its fourth annual partnership with The Shoebox Project in support of Canadian communities or those at-risk of homelessness this holiday season.

Recognized globally, The Shoebox Project is a registered charity that collects and provides shoeboxes filled with gifts for homeless women in-need. Since their initial involvement 3 years ago, Allstate has more than tripled the number of Shoeboxes they have donated across Canada, providing more than 2,300 women with a Shoebox filled with gifts.

To celebrate the success of their four year partnership, Allstate Canada will be hosting Shoebox Project ambassador, Ben Mulroney, on December 11th, 2019 for a $20,000 donation ceremony.

Join us in supporting an important cause, a photo opportunity and a celebration of community give back:

VISUALS & PHOTO OPPORTUNITIES:

• Cheque presentation between Allstate Canada and Ben Mulroney
• B-roll and photo opportunities throughout

About Allstate Canada
Allstate Insurance Company of Canada is a leading home and auto insurer focused on providing its customers prevention and protection products and services for every stage of life. Serving Canadians since 1953, Allstate strives to keep both customers and employees in "Good Hands®" and is proud to have been named a Best Employer in Canada for eight consecutive years. Allstate is committed to making a positive difference in the communities in which it operates and has partnered with organizations such as MADD Canada, United Way and Junior Achievement. To learn more, visit www.allstate.ca. For safety tips and advice, visit www.goodhandsadvice.ca.

SOURCE Allstate Insurance Company of Canada