Attribution Modeling Helps a Spirits and Wine Manufacturing Company to Identify the Optimal Marketing Mix to Drive Conversions | Quantzig
Quantzig, a global data analytics and advisory firm, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of its latest attribution modeling engagement for a wine and spirits manufacturing company. This case study offers comprehensive insights into how businesses in the food and beverage marketplace can enhance conversions and marketing efficiency across channels to drive ROI.
With the help of attribution modeling the wine and spirits manufacturer wanted to:
- Gain predictive insights to see how changes to the marketing plan can impact business outcomes
- Improve short-term and long-term results by using the optimal marketing mix
- Gain a holistic view of both online and offline marketing channels
Are you facing difficulties in keeping up with the rapidly evolving marketing models in the food and beverage industry? Learn how identifying the optimal marketing mix can help. Request a FREE proposal today!
The attribution modeling engagement comprised of three phases:
Phase 1: The first phase of this attribution modeling engagement revolved around conducting an in-depth analysis of historical short-term and long-term sales data sets, alongside data on key drivers that affect the marketing mix.
Phase 2: The second phase mostly focused on developing an attribution model to help the client find the right channels driving marketing interactions.
We help businesses identify the optimal marketing mix to drive conversion and improve MROI. Contact our analytics experts for more insights.
Phase 3: In the final phase, we conducted an in-depth analysis of external data sets including data sets on price changes, product launch, data sets on holidays and seasonal variations, and consumption patterns to test, modify, and establish the attribution model.
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The multi touch attribution modeling engagement helped the wine and spirits manufacturer to:
- Increase investment in online activities due to favorable sales ROI and potential to strengthen brand value
- Strengthen brand awareness through optimal ad placements
- Reconsider investments to maximize ROI through the most effective channels
Wondering how your business can benefit from our attribution modeling solutions? Request more information from our experts!
About Quantzig
Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 15 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on our engagement policies and pricing plans, visit: https://www.quantzig.com/request-for-proposal
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