Le Lézard
Classified in: Health, Business
Subjects: VEN, CXP

MIRROR Announces Expansion Of Retail Fleet

NEW YORK, Nov. 19, 2019 /PRNewswire/ -- MIRROR, the first nearly invisible, interactive home gym revolutionizing the in-home fitness experience, announced today an expansion of its retail store fleet. Mirror will be adding locations at Westfield Century City in Los Angeles and Stanford Shopping Center in Stanford, California to its existing location in the Flatiron District in New York City.

MIRROR has partnered with the renowned creative studio, Mythology, to design a next-generation store concept that allows guests to immersively experience MIRROR.  Prospective members may trial a complementary live or on-demand class in-store or, for a limited time, enjoy a complimentary Personal Training session, the latest feature to launch on MIRROR's revolutionary platform.  The retail store format has proven incredibly helpful to prospective members as they contemplate joining the MIRROR community. The in-store experience offers visitors the opportunity to try out the Mirror, and fifty percent of people who come in opt to experience a demo.

Brynn Putnam, Founder and CEO of MIRROR, says, "We are excited about the expansion of the MIRROR retail fleet--our new store concept offers prospective members a highly immersive experience, combining the opportunity to privately trial MIRROR's vast array of fitness content with an innovative retail environment in which to consider a purchase. For the first time ever, prospective members can walk into a retail environment and take a live, one-on-one, personal training session with a fitness professional 10,000 miles away."

In addition to the expansion of the retail fleet and the launch of Personal Training, MIRROR recently secured $34 million in Series B-1 financing led by Point72 Ventures.  Other participants in the round include lululemon (NASDAQ:LULU); supermodel, entrepreneur and philanthropist Karlie Kloss; Kevin Huvane, founder of Creative Artists Agency; Steve Lockshin, accomplished angel investor; seasoned media investors, LionTree LLC; as well as return investors, Spark Capital, and Lerer Hippeau. This brings MIRROR's funding to date to $72 million. Along with this investment, Point72 chairman and chief executive officer Steven Cohen will join MIRROR's board of directors.

MIRROR is the world's first nearly invisible, interactive home gym featuring live and on-demand fitness classes in a variety of workout genres. MIRROR is creating a new category of in-home fitness with cutting-edge hardware, responsive software, and best-in-class content that transforms any room into a complete home gym. For the first time, the essential components of a great studio workout ? variety, personalization, and community ? are brought to the most convenient place: the home. MIRROR launched in September 2018 and demand quickly soared.  Shortly after launch, there were Mirrors in homes in every state. MIRROR was founded by Harvard grad Brynn Putnam, creator of Refine Method, named "New York's Smartest Workout." MIRROR is headquartered in New York City. https://mirror.co



These press releases may also interest you

at 07:19
Sai Life Sciences, one of India's fastest growing Contract Development & Manufacturing Organizations (CDMOs), today announced the inauguration of its new Research and Technology (R&T) Centre in Hyderabad, India. Sri K T Rama Rao, Hon'ble Minister...

at 03:00
USA's HashCash Consultants has partnered with a leading crypto exchange and digital assets trading platform, to aid them in building supporting infrastructure to streamline the trading activities. They will help the latter by integrating an advanced...

at 03:00
Known for their extensive and innovative offering of blockchain solutions for banks and financial institutions, HashCash Consultants is collaborating with a global financial institution to help them streamline their commercial lending infrastructure...

at 03:00
The acceleration of crypto dominance globally has pushed many retailers and eCommerce enterprises to include crypto payments within their modules. On a similar note, leading blockchain and crypto development company, HashCash Consultants has...

at 01:32
Today, NewsBlaze and 1stCounsel announced a collaboration to improve their legal and law news offerings by strategically partnering on news content creation and sharing....

at 00:05
YMS Services, has emerged as a proud partner of the residential and commercial communities in LA. Serving customers across Greater Los Angeles, YMS Services has been recognized for offering top-rated professional residential, commercial, and...

News published on 19 november 2019 at 12:00 and distributed by: