Le Lézard
Classified in: Sports and recreation
Subjects: SVY, WOM, SBS

Comprehensive Study Provides Eye-Opening Insights into Female Interest in Soccer in the U.S.

CHICAGO, Nov. 18, 2019 /PRNewswire/ -- Gilt Edge Soccer Marketing, the leading soccer-specific brand marketing agency, today released proprietary findings on female interest and engagement in soccer in the United States. Insights provide brand marketers with a greater appreciation for soccer's unique connection to the female consumer.

Among its many findings, the Female Passion Report revealed that:

The report is based on findings from the seventh annual study conducted by the agency in an annual exploration of soccer fandom in United States. The online survey hosted by Qualtrics included general market and Hispanic consumers aged 13 and older who indicate at least a casual interest in soccer. The study took place during a one-week window in August 2019 with a nationwide sample size of 1,650 respondents.

Gilt Edge Soccer Marketing President John Guppy believes the attention garnered this summer by the U.S. Women's National Team has helped put the female sports fan firmly in the spotlight.

"Female interest in soccer has historically indexed higher than most of the other major sports. Our hope is the findings of this study further help brands develop a deeper comprehension for the special connection soccer has with the female consumer," said Guppy.

Access to an expanded set of survey insights including analysis of the following is available at www.giltedgesoccer.com/female-passion-report

About Gilt Edge Soccer Marketing

Gilt Edge Soccer Marketing is the leading soccer-specific marketing agency purposefully built to help brands understand and connect with American soccer consumers. For more than 10 years, GESM has provided over 50 clients with consumer insights, strategic guidance, experiential and promotional resource and digital marketing expertise. For more information please visit www.giltedgesoccer.com and follow @SoccerMarketing on Twitter.

Media Contact:
Michael Koeshartanto

SOURCE Gilt Edge Soccer Marketing

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News published on 18 november 2019 at 08:37 and distributed by: