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Mattel Tops 2020 ?Toy of the Year' Finalist List


Mattel, Inc. (NASDAQ: MAT) today announced that the company's toys have received 12 finalist nominations in multiple categories for The Toy Association's 2020 Toy of the Year (TOTY) Awards. The company is leading the industry in nominations with nominations for brands including Barbie®, Hot Wheels®, Fisher-Price®, Creatable Worldtm, Mattel Games® and a variety of licensed products.

The full list of Mattel TOTY finalists includes:

"Mattel continues to push the boundaries with the toys and experiences we bring to market, in ways only our iconic brands can," said Steve Totzke, Chief Commercial Officer of Mattel. "Topping the TOTY finalist list is a testament to the innovation across our core brands, strong licensed partnerships and introduction of groundbreaking new offerings, such as Creatable World. We are proud to be recognized by our industry peers and look forward to celebrating in February with all of our partners and retailers at the TOTY awards."

Administered by The Toy Association, TOTY Awards are presented annually to the top toys, games, and properties of the year. The awards program supports the philanthropic work of The Toy Foundation, which delivers new toys to children in need.

Winners in each category will be announced at the TOTY Awards gala on Friday, Feb. 21, 2020 at the Ziegfeld Ballroom in New York City. The celebration will kick off Toy Fair New York beginning Saturday, Feb. 22, 2020. Each winner is selected by a nomination committee comprised of 20 industry experts. Members of the nomination committee represent a cross-section of retail buyers, journalists, bloggers, trade media spokespersons, academics, and inventors/designers.

About Mattel

Mattel is a leading global children's entertainment company that specializes in design and production of quality toys and consumer products. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic franchises, including Barbie®, Hot Wheels®, American Girl®, Fisher-Price®, Thomas & Friendstm and MEGA®, as well as other popular brands that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 40 locations and sell products in more than 150 countries in collaboration with the world's leading retail and technology companies. Since its founding in 1945, Mattel is proud to be a trusted partner in exploring the wonder of childhood and empowering kids to reach their full potential. Visit us online at www.mattel.com.

© Universal City Studios LLC and Amblin Entertainment, Inc. All Rights Reserved.

MAT-CORP



News published on 11 november 2019 at 19:15 and distributed by: