Le Lézard
Classified in: Business
Subjects: PDT, JVN

Modernized 'New and Next' Ontario VQA logo tells the story of Ontario's local wine revolution


VQA Wines of Ontario (CNW Group/Wine Marketing Association of Ontario)

VINELAND, ON, Oct. 1, 2019 /CNW/ - The Wine Marketing Association of Ontario (WMAO), in partnership with Ontario's Wine Appellation Authority (VQAO), reveals the modernized and striking 'New and Next' Ontario VQA logo, the emblem used by Ontario VQA wineries as a mark of origin, quality and authenticity. The VQA logo guarantees that only 100% Ontario grown grapes go into every bottle of Ontario VQA wine. 30 years after the inception of VQA, this new logo expresses how Ontario's wine region shines brightly on the international wine stage and is a beacon attracting global attention and motivating pride at home.

In several short decades, Ontario's dynamic wine region has achieved international success and is recognized to be on the leading edge of cool climate wines. The Ontario wine story began with the vision and perseverance of dedicated pioneers, quickly attracting key believers who joined the industry along the way. Together, Ontario's growers and winemakers have woven their crafts and created a vibrant local wine industry, rich with exceptional cool climate Ontario VQA wines. Ontario has seen nothing short of a local wine revolution.

"We are thrilled about the new VQA logo as it embraces Ontario's wine growing region, climate and status as an exciting New World wine destination. It evokes a feeling of boldness and creativity, showcasing how Ontario winemakers have forged their own style. VQA Wines of Ontario are truly on the cutting edge of cool," said Sylvia Augaitis, Executive Director of the Wine Marketing Association of Ontario. "Ontario's time to shine is now and this new contemporary VQA logo communicates confidence, building on how Ontario VQA wines continue to win international respect and acclaim. The modernized VQA logo helps convey that story to consumers." 

The compelling new VQA logo design preserves VQA brand equity in both domestic and export markets and was designed for the changing consumer landscape for wine. True to the promise of VQA's appellation system, this new logo expresses strong 'Origin', Quality' and 'Authenticity' elements, providing assurance to consumers while conveying the excitement for Ontario VQA wines shared across the globe. The Ontario wine industry is looking forward to the roll out of this new logo by wineries and industry partners.

The new VQA logo has been integrated into the 'Tastes Untamed' TV, digital and print ads and can also be seen in LCBO stores as part of the 'Bring Local Home' fall promotion now running until Thanksgiving.  This month-long promotion highlights the local wine community and focuses on the positive economic impact of purchasing local Ontario VQA wines. Consumers may start seeing this logo on wine bottles immediately, as several early-adopter wineries have added it to labels set to be released in the fall of 2019.

The Wine Marketing Association of Ontario is dedicated to promoting the VQA wines of Ontario ? both the vintners and the unique qualities of our authentic VQA wines that are made exclusively from 100% Ontario-grown grapes. Wine Country Ontario is dedicated to promoting Ontario's wine-growing regions ? from the wines and wineries themselves to the complete experience of each destination: local cuisine, year-round activities and warm hospitality. Wine Country Ontario is a brand of the Wine Marketing Association of Ontario.

SOURCE Wine Marketing Association of Ontario


These press releases may also interest you

at 16:50
President Trump is meeting with oil company executives today to discuss impacts of COVID-19 and how the plunge in petroleum prices is roiling America's oil industry. This is a critical time for the industry, which provides the energy needed to combat...

at 16:48
As businesses across the world are confronted with the impacts of the coronavirus, Zurich Insurance has launched a new podcast series, Risk Insights: Coronavirus. The series brings together key risk management leaders sharing their knowledge to help...

at 16:40
Brookfield Real Assets Income Fund Inc. (the "Fund") today announced that its Board of Directors declared the Fund's monthly distributions for April, May and June 2020. MonthRecord DateEx DatePayable DateAmount per ShareApril 2020April 15,...

at 16:35
Janus Henderson Group plc will announce its first quarter 2020 results on Thursday 30 April 2020 at 4am EDT, 9am BST, 6pm AEST. A conference call and webcast to discuss the results will be held at 8am EDT, 1pm BST, 10pm AEST. Those wishing to...

at 16:30
Equity Residential today announced that the company will release its first quarter 2020 operating results on Tuesday, May 5, 2020 after the close of market and host a conference call to discuss those results on Wednesday, May 6, 2020 at 10:00 am...

at 16:30
OnDeck® , the leader in online lending for small business, announced today that its 2020 Annual Meeting of Stockholders scheduled for Thursday, May 7, 2020 at 8:00 a.m. Mountain Time, will be held in a virtual-only format in response to the ongoing...



News published on 1 october 2019 at 07:00 and distributed by: