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Classified in: Tourism and vacations, Science and technology
Subject: SVY

TripAdvisor Releases Data Detailing Fake Review Volumes In First-Of-Its-Kind Transparency Report


NEEDHAM, Mass., Sept. 17, 2019 /PRNewswire/ -- TripAdvisor®, the travel platform trusted by millions of consumers worldwide for its traveler reviews, has today published its first-ever Review Transparency Report, revealing never-before-shared details about its review moderation processes, as well as statistical data on the volume of fake review attempts targeted at the platform in 2018.

(PRNewsfoto/TripAdvisor)

The report, which analyzed a full year's worth of data on reviews submitted by the global travel community, revealed the overall volume of reviews submitted to TripAdvisor in 2018. It details the multi-layered approach TripAdvisor takes to ensure reviews posted on its pages comply with the site's guidelines. The report also provides a detailed breakdown of the proportion of reviews that were either blocked or removed.

"Ensuring that TripAdvisor is a trusted platform for our users and listed businesses is a top priority. We've continued to make advancements to our industry-leading fraud detection efforts in recent years, but it's a daily battle and we are far from complacent," said Becky Foley, senior director of trust & safety at TripAdvisor. "While we are winning the fight against fake reviews on TripAdvisor, we can only protect our corner of the Internet. As long as other review platforms aren't taking aggressive action, then fraudsters will continue to exploit and extort small businesses for cash. It is time other platforms like Google and Facebook stepped up to the plate to join us in tackling this problem head on."

Key report findings at a glance

The report also described TripAdvisor's efforts to catch paid reviewers. Paid reviewers are individuals or companies that try to sell "user" reviews to businesses listed on the site. Since 2015, TripAdvisor has stopped the activity of more than 75 websites that were caught trying to sell reviewsi, including one individual who was sentenced to nine months in prison by the Criminal Court of Lecce in Italy last year.

"Consumer reviews have become essential to millions of tourism activities around the world. It is progress, provided that, as recently recommended by the World Committee on Tourism Ethics, these reviews are reliable and unbiased," said Pascal Lamy, chairman of the World Committee on Tourism Ethics at the UNWTO (World Tourism Organization). "It is therefore encouraging to see that platforms such as TripAdvisor are committed to transparency on how they monitor, control and manage the reviews they receive in order to avoid abuses and frauds."

In addition to the release of moderation data for the first time, the 2019 Review Transparency Report highlighted a number of commitments TripAdvisor is making to protect the integrity of reviews on its platform, including:

The 2019 TripAdvisor Review Transparency report can be downloaded in full from this link: https://www.tripadvisor.com/TripAdvisorInsights/w5144

i Figures cited refer to the period January 1, 2015 through December 31, 2018

About TripAdvisor

TripAdvisor (NASDAQ:TRIP), the world's largest travel platform*, helps 490 million travelers each month** make every trip their best trip. Travelers across the globe use the TripAdvisor site and app to browse more than 795 million reviews and opinions of 8.4 million accommodations, restaurants, experiences, airlines and cruises. Whether planning or on a trip, travelers turn to TripAdvisor to compare low prices on hotels, flights and cruises, book popular tours and attractions, as well as reserve tables at great restaurants. TripAdvisor, the ultimate travel companion, is available in 49 markets and 28 languages.

The subsidiaries and affiliates of TripAdvisor, Inc. own and operate a portfolio of websites and businesses, including the following travel media brands: www.airfarewatchdog.com, www.bokun.io, www.bookingbuddy.com, www.cruisecritic.com, www.familyvacationcritic.com, www.flipkey.com, www.thefork.com (including www.lafourchette.com, www.eltenedor.com, and www.restorando.com), www.holidaylettings.co.uk, www.holidaywatchdog.com, www.housetrip.com, www.jetsetter.com, www.niumba.com, www.onetime.com, www.oyster.com, www.seatguru.com, www.smartertravel.com, www.tingo.com, www.vacationhomerentals.com and www.viator.com.

*Source: Jumpshot for TripAdvisor Sites, worldwide, April 2019

**Source: TripAdvisor internal log files, average monthly unique visitors in Q3 2018

TRIP-G

SOURCE TripAdvisor


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News published on 17 september 2019 at 00:01 and distributed by: